Slingshot Announces Trio Of Client Wins

Slingshot Announces Trio Of Client Wins
SHARE
THIS



Independent full-service media agency Slingshot has announced it has started the year with three new clients, all won without a pitch.

Slingshot has been tasked to handle media strategy, planning and buying for Sugar Australia’s CSR Sugar range. The agency will manage the account from its growing Melbourne office.

Simon Rutherford, CEO at Slingshot, said: “Sugar Australia have some big plans in 2017 that will see them invigorate the CSR brand, and we’re delighted to be playing a role in helping them with that.

“It gives us more business in Melbourne and caps off a good start to the year for us around new business.”

Solahart, a world leader in solar innovation and technology, has also appointed Slingshot for media planning and buying.

Stephen Cranch, general manager at Solahart, said: “In today’s complicated media landscape, we felt it was it was important to align with a partner who would immerse themselves in our business with the single goal to optimise media spend and maximise the number of qualified leads.

“Solahart is Australia’s strongest solar brand. However, the challenge is to ensure our message gets heard in the fragmented solar landscape. Slingshot presented a unique approach which appears to meet our expectations and we look forward to improved results as we roll out our future campaigns.”

Rounding out the hat trick of new wins for Slingshot is Guardian Early Learning Group, which owns and operates 96 child care and early learning centres across Australia.

Slingshot will be responsible for acquiring and retaining customers for Guardian, in addition to launching new centres.

Bonnie Blackburn, marketing manager at Guardian Early Learning Group, said: “We’re thrilled to be working with Slingshot as our media agency partner for Guardian’s new centre openings.

“We feel Slingshot’s passionate and strategic approach make them the ideal partner for our business.”

Simon Corbett, partner at Slingshot, said: “Guardian are leaders in the early learning category and have been constantly raising the bar for some time. Their values very much complement our own, and that is always the basis of a productive and rewarding relationship.”

Please login with linkedin to comment

Guardian Early Learning Group Media Animal TV solahart Sugar Australia

Latest News

Leadership, Humanity, Technology – The Sweet Spot
  • Media
  • Technology

Leadership, Humanity, Technology – The Sweet Spot

The SingularityU Australia Executive Program will take place this may, celebrating leadership at the intersection of the values of humanity and the value of technology. The Elon Musks, Apples and Xeros of the world are taking risks for humanity and creating new  technologies that streamline and beautify business operations. They simplify life by providing basic […]

by B&T Magazine

B&T Magazine
OMD Alumnus Launches Specialist Media Agency For The Franchise Sector; TFM Digital
  • Marketing

OMD Alumnus Launches Specialist Media Agency For The Franchise Sector; TFM Digital

Brisbane media professional and former OMD Australia Account Director Taylor Fielding (pictured) has officially launched TFM Digital. TFM Digital is a specialist media agency based in Newstead which primarily provides media buying services, and strategy development, to businesses chiefly, but not exclusively, within the franchise sector. Prior to the launch of TFM Digital, Fielding spent […]

Urth Teams Up With Croud To Drive International Growth
  • Marketing

Urth Teams Up With Croud To Drive International Growth

The Australian camera accessory brand, Urth, famed for their focus on sustainability, has appointed Croud as their new digital marketing partner, in order to power global and local growth.

FutureFeed Appoints Five By Five For Global Launch
  • Media

FutureFeed Appoints Five By Five For Global Launch

Launch marketing specialists Five by Five Global have been appointed by FutureFeed to develop their brand, international certification trademark and go to market strategy. The innovative livestock feed ingredient developed by CSIRO, Meat and Livestock Australian and James Cook University uses a specific genus of seaweed, Asparagopsis, which significantly reduces methane emissions in ruminant livestock. […]

SKMG’s Andrew Knowles Snares B&T’s 30 Under 30 For PR
  • Marketing

SKMG’s Andrew Knowles Snares B&T’s 30 Under 30 For PR

Andrew Knowles, partner and co-founder of the corporate communications consultancy Shoebridge Knowles Media Group (SKMG), has won the PR category in the 2021 B&T 30 Under 30 Awards. Knowles received the award at a ceremony in Sydney last night, claiming victory in a highly competitive field that included leading executives from some of Australia’s biggest […]

MELBOURNE, AUSTRALIA - APRIL 14: Jack Viney of the Demons and Mitch Wallis of the Bulldogs pose for a photo during the Theragun & AFL Partnership announcement at AFL House on April 14, 2021 in Melbourne, Australia. (Photo by Dylan Burns/AFL Photos)
  • Marketing

AFL Names Therabody As Its Official Recovery Partner

The AFL is delighted to welcome Therabody as its Official Recovery Partner of the 2021 Toyota AFL Premiership Season. Therabody’s industry-leading devices and research will be integrated into pre-match training and post-match recovery routines to help prevent injuries and help improve overall athletic performance. Therabody will also become the naming partner for the end-of-season AFL […]