Independent full-service media agency Slingshot has announced it has started the year with three new clients, all won without a pitch.
Slingshot has been tasked to handle media strategy, planning and buying for Sugar Australia’s CSR Sugar range. The agency will manage the account from its growing Melbourne office.
Simon Rutherford, CEO at Slingshot, said: “Sugar Australia have some big plans in 2017 that will see them invigorate the CSR brand, and we’re delighted to be playing a role in helping them with that.
“It gives us more business in Melbourne and caps off a good start to the year for us around new business.”
Solahart, a world leader in solar innovation and technology, has also appointed Slingshot for media planning and buying.
Stephen Cranch, general manager at Solahart, said: “In today’s complicated media landscape, we felt it was it was important to align with a partner who would immerse themselves in our business with the single goal to optimise media spend and maximise the number of qualified leads.
“Solahart is Australia’s strongest solar brand. However, the challenge is to ensure our message gets heard in the fragmented solar landscape. Slingshot presented a unique approach which appears to meet our expectations and we look forward to improved results as we roll out our future campaigns.”
Rounding out the hat trick of new wins for Slingshot is Guardian Early Learning Group, which owns and operates 96 child care and early learning centres across Australia.
Slingshot will be responsible for acquiring and retaining customers for Guardian, in addition to launching new centres.
Bonnie Blackburn, marketing manager at Guardian Early Learning Group, said: “We’re thrilled to be working with Slingshot as our media agency partner for Guardian’s new centre openings.
“We feel Slingshot’s passionate and strategic approach make them the ideal partner for our business.”
Simon Corbett, partner at Slingshot, said: “Guardian are leaders in the early learning category and have been constantly raising the bar for some time. Their values very much complement our own, and that is always the basis of a productive and rewarding relationship.”
OOH transit company Adflow has announced the success of the first phase of its regional expansion program. Adflow’s regional footprint has increased by 60 per cent to now include 65 regional locations. With 9.1 million people living regionally in Australia (growth of 1.1 per cent experienced in the 19/20 Financial year) and most regional centres […]
Freshworks, a leading software company, has started trading on the Nasdaq Global Select Market, marking an important milestone for the company. The company priced its IPO at US$36 per share (AU$49.76), raising about US$1 billion (AU$1.4B), resulting in a total market capitalisation of AU$13.7 billion (US$10B). Freshworks, which was founded in India, has strong roots […]
Black Friday Cyber Monday (BFCM) is the biggest player in the holiday shopping game and Google’s most recent research suggests consumer interest for the peak sales season starts much earlier than retailers may realise. The pandemic has fundamentally changed buyer behaviour over peak sales season, with Google suggesting that global consumer interest in Black Friday […]
Awindependent PR Agency Agent99 has added The Distilled Spirits Council of the US (DISCUS) to its client roster, alongside thought leader and commercial property specialist, Helen Tarrant. DISCUS is a national trade association representing U.S. producers, marketers, and exporters of distilled spirits. The account was won following a competitive pitch earlier this year. DISCUS has […]
Melbourne-based independent creative agency, By All Means, has today released limited edition ‘Locktown’ t-shirts to create a positive, artistic commemoration of their city, while shining a spotlight on the significant impact of lockdown on the mental health of Victorians. After 235 days under strict stay-at-home orders, Melbourne today claims the unenviable crown from Buenos Aires […]
Global marketing agency, Komodo, has announced it will be launching a dedicated TikTok arm to the business in Australia, following a series of key industry hires and new creators signed to their roster. The agency, who partners brands with social influencers across the globe, aims to bring a new dimension to influencer marketing by assisting brands […]
According to Fifth Dimension CEO Lyndall Spooner, whether you like roller coasters or not, we have all been riding ‘Dashed Hopes’ the COVID-19 emotional roller coaster for over 18 months and many of us have turned to online retail therapy to cope. Spooner uses the analogy of an emotional roller coaster to depict consumers’ […]
Underscoring its ongoing commitment to team care and wellbeing, during and beyond the pandemic, Havas Village Australia has introduced be together – a reconnection initiative to enable staff to reconnect with loved ones for longer when domestic and international borders reopen. The initiative, which reflects the Havas core value ‘Better Together’, gives staff from Host/Havas, […]
Global ecommerce and marketplace specialist Pattern has ranked a group of 50 brands selling on Amazon.com.au based on a set of best practice criteria it has developed. Pet brand Zenify topped the ranking in Pattern’s Amazon Australia Benchmarking Report, scoring 82 per cent of the possible marks against a set of criteria designed to measure […]
Fifth Dimension Consulting has announced the expansion of its executive leadership team in response to the organisation’s significant growth over the last 18 months. Lyndall Spooner has moved from the position of managing director to the role of chief executive officer (CEO). As CEO, she will lead Fifth Dimensions’ innovation arm, as well as the […]