Sizmek today announced the further expansion of its Media Solutions team and programmatic solutions across Asia-Pacific.
The company has expanded its offerings to include more advanced programmatic solutions to advertisers, agencies, trading desks and publishers in the region. The technology from mobile DSP StrikeAd by Sizmek, acquired in May, has now been fully integrated into the Sizmek suite of programmatic services.
Sizmek currently has 15 people in its fast growing Asia-Pacific Media Solutions team, which is expected to double over the next 12 months. The team covers key markets in the region such as Australia, Japan India, Singapore, Malaysia, Hong Kong and Thailand amongst others in the region.
Sizmek recently launched a suite of enhanced platform tools, including a self-service and a turnkey managed service offering that enables rapid deployment of programmatic solutions across all APAC markets. The full-service offering includes creative build and ad delivery across multiple ad formats, such as HTML5, as well as device and inventory types like open and private marketplace (PMP) across desktop and mobile.
‘We have made a number of key enhancements to the Sizmek Media Solutions offering, making it easier for advertisers in the region to execute programmatic campaigns,” Sizmek Media Solutions, associate VP APAC Ryan Murray said.
“Marketers are asking for simplicity, relevance, workflow efficiencies and the ability to reach the right audiences at a lower cost to drive higher engagement. These factors are coming to the fore with programmatic.”
As agencies explore new cross-screen creative opportunities by adopting HTML5 as the standard for digital advertising, Murray expects rich media and video activity on mobile screens to be a particularly high growth spend area across the Asia-Pacific region.
“We can see that mobile usage has obviously become a massive staple of the consumer base throughout Asia-Pacific, and as such, advertisers are seeking expert creative executions combined with enhanced audience targeting, like mobile-first geo-location, to reach their audiences with a relevant message on the go,” Murray said. “Mobile related inventory will continue to be at the center of the distribution chain for digital ad trading next year.”
Sizmek’s turnkey private marketplace deals helps advertisers gain access to premium, and more transparent, inventory that at times is unavailable in the open exchange market. By trading in a private market, advertisers can control costs, media quality and optimise their media buys.
”As brand budgets shift to programmatic, large global advertisers are calling for more transparency on their media plans and some agency trading desks are increasing their PMP supply in response,” Murray added.
“Whilst we see continued value in, and a need for, open exchanges the next evolution of digital branding will focus on more rich media programmatic executions in a private and controlled environment.”
Please login with linkedin to commentRussell Howard
In this guest post, founders of The Daily Aus Sam Koslowski and Zara Seidler discuss why in order to stay in the game and keep its user, social media giant Facebook needs to do more to combat hate speech… For young Australians, Facebook is on the decline. Unless the platform better responds to its user’s […]
A brave move has paid dividends for Baskin-Robbins Australia who recently announced they won the award for Best Digital Initiative at last week’s QSR Media Awards. Baskin-Robbins Australia’s Master Licensee, Palm Oasis Ventures took a risk in launching a digital winter campaign targeting a new millennial and Gen Z demographic when it partnered with Netflix to launch season 3 of the streaming giant’s most popular show, the sci-fi horror series, Stranger Things.
Leading eCommerce website development agency, Convert Digital, has achieved the coveted Magento Gold Status from Adobe. This accomplishment has been reached following the agency’s continuing work with the Magento 2 platform - platform that is incredibly robust and offers unrivalled flexibility and scalability.
Influencer marketing agency Born Bred Talent has partnered with the Starlight Children’s Foundation to mobilise their talent roster and support the Stream Raiser campaign, contributing over $95k in donations thanks to virtual fundraising efforts. With a combined reach of 6.2 million across Instagram, TikTok and Twitch, 9 Australian influencers contributed 76% of the $124k raised […]
In 2020, the ‘new wave’ of youth consumers have inspired the world with their activism and fundraising, so eGEN is proud to have partnered with UNICEF, Loserfruit and friends to help gamers fight COVID and help the world’s most vulnerable children. The world’s most famous strawberry will be joined by her Click crew for a […]
Silverbullet Data Services Group (Silverbullet), has become one of only four businesses globally to achieve Adobe Specialisation in EMEA for Adobe Audience Manager. Adobe Specialised Partners are acknowledged as the most skilled technical practitioners throughout the global partner ecosystem. Specialisations are earned after organisations achieve a level of certified expertise in an Adobe solution and […]
Food company General Mills has partnered with Zyper, a marketing platform that connects brands with their superfans, to build virtual fan communities for General Mills’ brands. As part of the agreement, General Mills will use Zyper’s software to initially identify the Betty Crocker and Fibre One brands’ top one per cent of fans on social […]
Facebook is continuing its Facebook Australia Groups Impact Fund, today announcing $500,000 in funding for the program. The grant was originally designated for bushfire recovery groups, however, has now been extended to local communities across the country who might be facing hardship. Facebook said it is on the lookout for groups that have a positive […]