Sizmek Appoints New Head For Media Solutions Team To Meet Advertiser Demand

Sizmek Appoints New Head For Media Solutions Team To Meet Advertiser Demand

Ad management company Sizmek has appointed the newly acquired leader of mobile DSP StrikeAd Asia, Ryan Murray, to lead its Vantage Media Solutions team across Asia-Pacific.

Singapore-based Murray has been appointed associate vice-president, Media Solutions, for Sizmek, across the Asia-Pacific region, where he will lead the company’s programmatic professional services team in Southeast Asia, Australia and New Zealand. The announcement is aimed at meeting advertiser demand for more programmatic expertise in the region.

Ryan Murray

Ryan Murray

Last month Sizmek announced the acquisition of StrikeAd, one of the first dedicated mobile DSPs, formed in New York in 2010. Murray joined StrikeAd in 2012, and relocated with the company to Singapore last year. He had previously launched the North American business for StrikeAd, expanding its operations to more than 25 people, and helped drive a substantial increase in company revenue.

After the acquisition, which closed on May 28, Sizmek plans to quickly integrate StrikeAd into its Vantage media solutions business in Asia, to provide the market with a complete end-to-end offering, helping advertisers add rich media into programmatic buys whilst connecting critical real-time bidding data to the rest of its customers’ digital efforts.

“The mobile programmatic market in Asia is growing very quickly as brands discover that they can deliver more creative, engaging experiences for consumers on their most personal device,” said Murray. “We will therefore continue to actively promote our advanced mobile offering to the region. By merging the mobile expertise of StrikeAd with Sizmek’s full suite of media solutions tools, we aim to make a significant impact.”

Sizmek Asia-Pacific managing director Jordan Khoo said: “Ryan brings a wealth of expertise in programmatic advertising to Sizmek and his track record in bringing brands into the automated digital media world is impressive.”

Sizmek also revealed that its Vantage division has now secured trading relationships with several of the leading programmatic display and video providers that operate in Asia, including MediaMath, AppNexus, The Trade Desk, TubeMogul, and Turn. These DSP partners are fully integrated into the Sizmek MDX platform, allowing advertisers to run programmatic campaigns, and monitor their performance, all from a single destination.

“We’ve been offering our end-to-end media solutions toolset to advertisers in Asia for three years, working with large clients across the FMCG, travel and telecommunications industries. Now is the right time for us to further expand our Vantage services offering as we’re seeing brands wanting to inject more creativity into their automated campaigns,” Khoo said.

Sizmek’s open ad management approach means the company can work with any programmatic provider – and add that important creative layer needed for campaign success.

“We believe that our Vantage media solutions model sits well with our other digital businesses, including video, mobile, display and social ad campaign delivery,” said Khoo. “It’s especially important to provide creative solutions within the programmatic framework that further enrich the experience for the consumer and increase ROI for the advertiser.”




Please login with linkedin to comment

Instagram ads Russell Howard

Latest News

Anthony Ellis Promoted To CEO Of Publicis Media Exchange
  • Advertising

Anthony Ellis Promoted To CEO Of Publicis Media Exchange

Publicis Groupe Australia and New Zealand has announced the promotion of Anthony Ellis (lead image) to the new position of chief executive officer for Publicis Media Exchange (PMX) in Australia and New Zealand. As CEO of the Groupe’s media investment arm in Australia and New Zealand, Ellis will continue to drive the Groupe’s’ client-centric approach […]

Indigenous Stars 3% & Jessica Mauboy Fuel New Supercars Campaign Via WILDCARD
  • Campaigns

Indigenous Stars 3% & Jessica Mauboy Fuel New Supercars Campaign Via WILDCARD

Supercars will reveal its latest TV commercial tomorrow, featuring thrilling on-track moments as well as the 2024 Supercars anthem, Won’t Stop, by First Nations artists 3% and Jessica Mauboy. Lead image: L-R Cam Waters, Chaz Mostert, Broc Feeney. Entering its second year, the “Unforgettable” brand campaign for Supercars continues to immerse fans in all the full-throttle, adrenaline-fuelled […]

Nine Launches New Look Olympic Experience 100 Days Out From Paris 2024
  • Media

Nine Launches New Look Olympic Experience 100 Days Out From Paris 2024

With just 100 days until the Olympic Games Paris 2024, 9Now has unveiled its fresh new look and state-of-the-art upgrade, which will revolutionise the way Australians watch the Olympics and Paralympics, regardless of their device. 9Now will lead Australia into a new era of Olympic streaming with a world-class audience experience never seen before in […]

Must-Watch Marketers At Cannes In Cairns!
  • B&T Exclusive

Must-Watch Marketers At Cannes In Cairns!

With such an almighty slate of content at this year’s Cannes in Cairns, presented by Pinterest, the mind can boggle over which session to attend. When the main stage isn’t being commanded by the showstopping keynotes, there are two content tracks in the Cairns Convention Centre and new for 2024, an afternoon content track in […]

News Corp & NRMA Unite For Urgent Action To Fix Notoriously Dangerous Bruce Hwy
  • Campaigns

News Corp & NRMA Unite For Urgent Action To Fix Notoriously Dangerous Bruce Hwy

News Corp Australia and NRMA Insurance have launched a major advocacy campaign, Help Our Highway, calling for urgent action to fix one of the country’s most important and notoriously dangerous roads. Lead image: Michelle Klein CCMO NRMA Queensland’s Bruce Highway stretches more than 1,670kms from Brisbane to Cairns and is a critical transportation corridor for […]

Tara Ford To Serve On Titanium Jury At Cannes Lions
  • Advertising

Tara Ford To Serve On Titanium Jury At Cannes Lions

Tara Ford, chief creative officer of The Monkeys and Accenture Song, is set to serve on the Titanium jury at this year’s Cannes Lions International Festival of Creativity. The Aussie adland legend said that she “can’t wait” to join the panel of judges and that the Award was particularly close to her heart. “Titanium is […]

“Be Like A Skunk At A Garden Party”: Author Patrick Radden Keefe On Investigating Pharma
  • Marketing

“Be Like A Skunk At A Garden Party”: Author Patrick Radden Keefe On Investigating Pharma

Patrick Radden Keefe (pictured), author of global bestseller, Empire of Pain, talked to B&T‘s Nancy Hromin at the Samsung Jaipur Literary Festival about reputation laundering, aggressive marketing strategies and the privilege of still being able to practice pure journalism and be paid for it. Keefe’s in-depth reporting in publications such as The New Yorker and […]