Shopper Media has appointed Laura Wall to the new role of head of programmatic, to lead the company’s automated media buying effort across its Smartlite network.
Shopper Media has been on an aggressive growth trajectory built on their investment in technology, which has delivered significant advancements in data analytics and commercially relevant consumer insights. Dialling up programmatic buying ensures the company continues to deliver to its customers’ changing needs.
Shopper Media head of revenue Jamie Hollebone said programmatic media buying gives brands the ability to reach the right audiences in real time.
“Shopper Media utilises market leading technology that is 100 per cent digital. We install MIST Wi-Fi in our centers which collect first party data that is ingested into our planning tool Shopper AI. This enables us to know exactly what is happening in every one of our shopping centres in real time, standing us apart from our competitors.
“The first party data is unique to Shopper Media and will power our programmatic offering, ensuring brands and agencies have access to the most efficient and accurate audience measurement in market.
“Laura’s role will be working with our current technology partners as well as on-boarding new partnerships to ensure we deliver the most sophisticated programmatic offering in the DOOH space,” he said.
Shopper Media’s world-class infrastructure with ultra HD panels, intelligent Wi-Fi and virtual beacon technology is changing the way agencies deliver campaigns in the retail OOH space. The company’s innovative, market-leading digital technology will ensure a superior programmatic offering across the Smartlite network.
Laura Wall said she’s looking forward to driving greater efficiencies with Shopper Media’s data-driven, real-time programmatic product.
“Digital disruption and transformation is happening in every industry right now. Media is no exception and the continual growth of technology in our industry is allowing for the utilisation of data to make buying decisions more accurate and flexible. I am incredibly excited to be offering increased targeting capabilities and media buying efficiencies to our clients,” she said.
Shopper Media today boasts a portfolio of more than 360 retail centres, targeting key metro and local communities across the country, and reaching more than 11.3 million Australian shoppers a month.
