SGK, a division of Matthews International and a global brand development, activation and deployment provider that drives brand performance, has appointed Simon Macdonald as managing director of SGK Australia and New Zealand.
Macdonald has six years’ experience in leading Marque Branding, a key development arm of SGK in Australia and has been part of the local leadership team from the outset. He will seamlessly replace current managing director, Adam Ransom who relocates to Singapore to head up the Asia Pacific region for the organisation.
Macdonald will oversee the growth in ANZ of SGK’s brand development divisions Anthem and Marque Branding and deployment specialists, Schawk. Of his new appointment Macdonald said, “My new role in heading up SGK Australia is an exciting opportunity for me to work even more closely with the other key divisions of the group and my colleagues of over the past six years. We have a great team here at the Sydney office of SGK and I look forward to working across our three arms in the effective development and deployment of our client’s vital brands.”