Adaptive streaming company SeenThis has announced the hiring of Steve Alpe, Laura Horsley, Jordan Scott and Frankie Tsoi to boost its presence in the Australian market.
SeenThis’ technology allows high quality video and image ads to be streamed to display inventory, improving performance with instant loading speeds at reduced costs compared to running traditional video campaigns. The technology effectively removes unnecessary data transfer, leading to a more sustainable advertising solution.
Steve Alpe (pictured left) joined SeenThis earlier this year as partnerships director, leading the company’s relationships with publishers, ad networks and other media vendors. Laura Horsley (pictured, second from left) and Jordan Scott (pictured, second from right) have joined as commercial directors to oversee relationships with Australian agencies, while Frankie Tsoi (pictured centre) has stepped in as the market’s first technical creative producer.
Tom Jones-Barlow, SeenThis general manager APAC said: “We’ve already seen quick growth in the Australian market, delivering for all major agencies. These new hires will allow us to capitalise on this success and reflect that we view Australia as an essential growth market. The SeenThis solution is particularly effective in combatting variable connectivity in Australia, while meeting growing demand for more sustainable ways to run our campaigns, and driving bottom line results.”
Adam Roberts (pictured right), SeenThis sales director ANZ added: “Establishing a diverse and hugely experienced local team will ensure we continue the rapid growth and adoption of adaptive ad streaming as an attention driven, high quality video performance solution that we have seen with our partners in ANZ over the last 12 months.”
