Flooring retailer Andersens has appointed independent media agency Scout Frontier to its business following an extensive competitive pitch review.
Scout Frontier, founded two years ago by industry heavyweight Shelley Cook, is part of the Rumbletown group of agencies, who will take on creative duties.
In a media-led pitch, Scout stood out by demonstrating media sophistication aligned to the brand’s growth in the next five years.
“Andersens is thrilled to engage the Rumbletown group and specifically to entrust our media relationship to Scout. We are excited to integrate their insights into our strategy and to leverage their buying power and prowess to broadcast our market-leading 50-year story into the next decade,” said Andersens CEO Rowan Hodge.
“The Scout team has been handpicked to provide clients with specialist media smarts within a boutique agency offering. We’re delighted to be working with Andersens to bring greater media efficiency and a new standard of measurement and accountability to their business,” said Shelley Cook.
The appointment brings substantial media billings back to Andersens’ home state of Queensland and adds to other notable client wins for Scout Frontier including Spicers Retreats, Diabetes Australia, University of the Sunshine Coast, Wallace Bishop and Corporate Traveller.
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