SapientNitro And Cutting Edge On Creating The Commonwealth Games Mascot

SapientNitro And Cutting Edge On Creating The Commonwealth Games Mascot
SHARE
THIS



This week GOLDOC (Gold Coast 2018 Commonwealth Games Corporation) and SapientNitro launched Borobi, the 21st Commonwealth Games Mascot to Australia, live on Channel 7’s Sunrise.

Borobi, the unstoppable koala, is a very different koala. He’s energetic, determined and has bright blue fur from surfing in the Gold Coast beaches.

Developed by creative marketing services and technology agency, SapientNitro in conjunction with the animation team at Cutting Edge Brisbane, this launch video uses a sporting profile visual treatment, narrated by Channel 7’s own sports reporter, Pat Welsh.

Creative director Ralph Barnett said, “SapientNitro provided the core creative direction in the development of the mascot by combining deep storytelling and character development experience.

“Working closely with animation partner Cutting Edge, our goal was to redefine how a mascot story can be shared while ensuring the mascot remained undeniably Australian.

“Giving Borobi a dynamic personality and genuine spirit was an exciting part of the project and watching him come to life both digitally and physically has made us all feel like proud parents. It’s been a huge honour to work on a project of national significance.”

Inspired by Merrilyn Krohn’s GC2018 Mascot Design Competition winning entry, the design was adapted to incorporate Borobi’s backstory and Indigenous design elements.

The Indigenous markings on Borobi’s paws were included in the design to raise awareness of the local Indigenous Yugambeh Language Group of the Gold Coast in South East Queensland. The name Borobi means koala in the Yugambeh language.

The animated launch video is the first global release of the GC2018 Mascot, with more to come in the lead up to the Games.

SapientNitro Agency Credits:
Managing Director: Stephen Forth
Group Account Director: Mark Gregory
Account Manager: Rachel Montague
Senior Strategist: Justin Cloete
Creative Director: Ralph Barnett
Art Director: Sarah Chernishov
Copywriters: Kirsten Twigg, Darren Masters and Andrew Cruickshank
Head of TV & Content Production: Mel Ashman
Graphic Design Team: John Shard, Jade Thomson
Character Consultant: David Cohan
Mascot landing page design team:
Luke Peake, Angelica Backstrom, Thibaut Allender
Cutting Edge Post Production Credits:
Creative Director – Zenon Kohler
Animation Director – Ian Anderson
Lead Animator – Andrew Kimberley
Animator – Matt Dye
Compositor/Motion Designer  – Victor Bandeira
CG Supervisor – Phil Jackson
Senior Sound Engineer – Michael Lange
Senior VFX Producer – Flavia Riley
Senior Post Producer – Trelise Caughey
3D Team – Rob Conn & Ahmed Nashabe 

Please login with linkedin to comment

Latest News

Medallia Appoints Heather Paterson As ANZ Country Manager
  • Advertising

Medallia Appoints Heather Paterson As ANZ Country Manager

Medallia has appointed Heather Paterson as its new ANZ country manager to drive further growth across Australia and New Zealand. With a strong sales performance and leadership background, Paterson joins Medallia as ANZ country manager following more than seven years with leading SaaS financial technology provider, Intralinks, where she was most recently director for Asia […]

Spikes Asia Brings Spikes Awards Forward To February 2021
  • Media

Spikes Asia Brings Spikes Awards Forward To February 2021

Spikes Asia today announces that the 2021 awards will take place in February, bringing them forward to the first quarter of the year. Judging for the Spikes Asia Awards, the region’s most prestigious creative branded communications accolade, as well as the Tangrams Awards and Young Spikes competitions will all take place in February 2021. In […]

Finalists In Round One Of 2020 Australian Effie Awards Announced
  • Advertising

Finalists In Round One Of 2020 Australian Effie Awards Announced

Following a rigorous round of online judging by 133 industry experts, The Communications Council today announced that 88 finalists from 24 agencies on behalf of 36 clients have made it into Round Two of the Australian Effie Awards. Finalists will now compete for Effies, Australia’s only awards based on proven advertising effectiveness – across 26 […]

IAS And Channel Factory ‘Channel Science’
  • Technology

IAS And Channel Factory ‘Channel Science’

Integral Ad Science (IAS) today announced the launch of “Channel Science”, an industry-leading partnership between Channel Factory and IAS. The Channel Science solution helps advertisers to leverage both companies’ technologies through a single product to ensure their YouTube campaigns are brand-safe, brand-suitable, and performance-optimized.  More than ever before, advertisers are searching for ways to streamline their media buying and improve […]

by B&T Magazine

B&T Magazine
WPP AUNZ Launches Secrets & Lies Podcast Series
  • Advertising

WPP AUNZ Launches Secrets & Lies Podcast Series

WPP AUNZ has launched its inaugural podcast series, led by WPP AUNZ Chief Strategy Officer, Rose Herceg (pictured).  The podcast series will focus on the company’s recent thought leadership study: Secrets & Lies Chapter 4, Humanity & the Machine. Aired over the next few weeks, each discussion will take a deep dive into exploring the role […]

Playing
  • Technology

Google Presses Play On Programmatic Audio

If CV-19's given us anything, it's more podcasts than you could listen to in 1000 lifetimes. Monetise yours with this.

by B&T Magazine

B&T Magazine
Melbourne, Australia - July 26, 2018: Homeless man sits in front of Westpac bank in Melbourne Australia
  • Technology

Westpac Group Partners With Verizon Media DSP For Omnichannel Solution

Westpac Group today announced it has partnered with Verizon Media’s Omnichannel DSP across its entire brand portfolio including Westpac Bank, St George Bank, Bank of Melbourne and Bank of South Australia. The new partnership gives Westpac Group access to Verizon Media’s end-to-end strategic marketing and planning capabilities including: first-party data based audience insights; full-service omnichannel […]

Adobe Analytics Adds Mobile App
  • Technology

Adobe Analytics Adds Mobile App

If there's anything to be said about the Adobe company, it doesn't sit on it laurels. Discover its latest gizmo here.

Nova Cuts 70 Employees Amid Pandemic
  • Media

Nova Cuts 70 Employees Amid Pandemic

All B&T will say here is, whoever decided having Szechuan bat for dinner was a good idea has a LOT to answer for.

by B&T Magazine

B&T Magazine
Major Stars Including Kerri-Anne Kennerley & Tim Bailey To Go As 10 Announces Major Restructure
  • Media

Major Stars Including Kerri-Anne Kennerley & Tim Bailey To Go As 10 Announces Major Restructure

Network 10 is set to undergo a massive restructure, leaving a number of high-profile journalists out of a job, including Kerri-Anne Kennerley, Natarsha Belling and Tim Bailey, B&T understands. As first reported on The Sydney Morning Herald, the restructure was announced to staff on Tuesday. As part of the restructuring, the presentation of the weekday […]

by B&T Magazine

B&T Magazine
How To Get Out Of A Cashflow Crisis
  • Opinion

How To Get Out Of A Cashflow Crisis

Here's top tips on getting out of a cashflow crisis that don't include robbing the kids' moneyboxes or a 7-Eleven store.