The Royals Win Deakin University Account

Child holding stack of books with mortar board chalk drawing on blackboard concept for university education and future aspirations
SHARE
THIS



Creative agency The Royals has been appointed as Deakin University’s creative agency of record after an intensive three-month pitch involving several agencies.

Announcing the win, Steve O’Farrell, director at The Royals, said: “We’re delighted to be partnering with one of Australia’s most progressive universities in Deakin. Both Deakin and The Royals are on a strong trajectory in the digital age and we look forward to building on that momentum in the years to come.”

As Deakin’s agency of record, The Royals will be responsible for communications strategy, integrated campaign development plus content marketing.

Deakin has a longstanding record for its use of cutting-edge digital technologies while providing highly personalised experiences through a combination of cloud and campus learning. The University is in the top three per cent in each of the three major international rankings and has over 50,000 students.

In partnering with The Royals, Deakin joins a roster that includes clients such as Fairfax, Campari, Sensis, Google, NAB and MTV to name a few.

Trisca Scott-Branagan, executive director of marketing at Deakin University said: “Deakin University is about inclusivity. By driving the digital frontier we are able to deliver quality education and life experiences that enables our 50,000 students, our staff and the communities we serve, to collaborate in a globally-connected world.

“Within the Higher Education sector, Deakin is known as a leader in social and digital marketing. We are confident The Royals have the right combination of people, strategic approach and creativity to help us build on our tradition of creating meaningful connections with students.”

The Royals’ appointment is effective immediately. Incumbent agencies included: Cummins&Partners and Rapp Collins.

Please login with linkedin to comment

departure Jules Hall prc

Latest News

person using mobile application on smartphone, abstract close up of hands
  • Technology

Mobile Advertising Company Kargo Announces New Hires Following H1 Growth In APAC

Kargo has today announced several major growth milestones across the APAC region for the first half of 2021, more than doubling H1 revenue year-over-year with 115 per cent growth. Kargo also ran 41 per cent more campaigns in the region than in H1 2020 and the average campaign size increased by 32 per cent over […]

Hootsuite Acquires Conversational AI Platform Heyday
  • Technology

Hootsuite Acquires Conversational AI Platform Heyday

Hootsuite has today announced its acquisition of Heyday, a Montreal-based conversational AI platform that enables brands to deliver personalised customer experiences through 1:1 messaging conversations. Commerce is rapidly moving onto social and messaging platforms. Hootsuite, a pioneer in the social media management category, has the largest customer base in the industry and with this acquisition […]

Officeworks Partners With Canva
  • Campaigns

Officeworks Partners With Canva

B&T's a huge fan of the Officeworks shopping experience, but just throwing it out there about possible $1 hot dogs?

PRIA Announces National Conference
  • Marketing

PRIA Announces National Conference

Public Relations Institute announces national conference. Sadly, Roxy won't be speaking on unwanted doorstep excreta.

EATIVITY Founder Moira Geddes Becomes First-Ever Micro-Publisher To Take Part In IAB Mentorship Program
  • Technology

EATIVITY Founder Moira Geddes Becomes First-Ever Micro-Publisher To Take Part In IAB Mentorship Program

Moira Geddes, founder and director of independent food publication EATIVITY has been handpicked by IAB Australia to become the first ever micro-publisher to take part in its Mentorship Program, highlighting the important role that specialised custom digital sites play within the country’s media landscape. EATIVITY aims to keep consumers in the know and help small […]

Hivestack Appointments Ichiro Jinnai As President, Japan
  • Advertising

Hivestack Appointments Ichiro Jinnai As President, Japan

Hivestack, the global ad tech leader in programmatic digital out of home (DOOH) advertising, today announced the appointment of Ichiro Jinnai as president, Hivestack Japan. Jinnai will be responsible for driving the regional strategy, direction and expansion of the Hivestack platform in Japan. “I am beyond thrilled to welcome Ichiro Jinnai to the Hivestack family,” […]

LENS Technology & Analytics Appoints Nikhil Elayat As Business Director
  • Advertising

LENS Technology & Analytics Appoints Nikhil Elayat As Business Director

Audience measurement platform LENS Technology & Analytics has appointed Nikhil Elayat to Business Director to fast-track growth opportunities across Australia and New Zealand. Elayat (pictured) joins from New Zealand’s largest independent advertising agency, Stanley Street, where he was head of advertising technology. He played a pivotal role in building adtech functions within the performance team […]

Burnet Institute Launches How Science Matters Podcast
  • Media

Burnet Institute Launches How Science Matters Podcast

Australian medical research institute, The Burnet Institute has launched, How Science Matters podcast. The informative podcast will be co-hosted by former ABC Radio journalist Tracy Parish and Burnet institute director and CEO Professor Brendan Crabb AC. Crabb is also a microbiologist, malaria researcher and will share his knowledge on contagious diseases. How Science Matters was […]

D&AD & Google Launch Shift In Sydney
  • Advertising
  • Media

D&AD & Google Launch Shift In Sydney

This extols "turning your passion into your profession". Unless your passions are dancing dachshunds or roller limbo.