Luxury publication Robb Report Australia has announced the launch of an AI-powered app featuring personalisation technology from ASX-listed company OpenDNA.
The new app, called Robb Reader, houses the Robb Report digital magazine and uses the power of OpenDNA’s AI and machine learning technology to deliver curated content tailored to the speciﬁc interests of each individual reader as they browse the magazine online.
Enabling consumers to have a personalised interaction with the Robb Report online magazine, the app uses highly sophisticated AI to learn the content that the individual reader is interested in based on stories they have previously read.
The app also allows consumers to manually enter their topics of interest on an ‘Interests’ tab to have stories that match their interests appear to them.
Elizabeth Walker, brand and communications director at Robb Report Australia, said: “OpenDNA understands the discerning tastes of our audience and we recognised how OpenDNA technology could enhance the user experience.
“Our readers have come to expect an extremely high level of quality from our magazine content, and OpenDNA tailors that experience to the individual reader.”
Jay Shah, CEO of OpenDNA, said: “Robb Report is not only a household name but a prestigious, well-respected and high-value brand. We are pleased to showcase how our artificial intelligence-driven personalisation technology can enhance the mobile experience for its readership.
“Through use of OpenDNA technology, content is quickly tailored to each Robb Report reader to create a much richer, more relevant and personalised experience.”