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Reading: RMIT Activator Partners With Isobar To Accelerate Aussie Start-Ups
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B&T > Marketing > RMIT Activator Partners With Isobar To Accelerate Aussie Start-Ups
Marketing

RMIT Activator Partners With Isobar To Accelerate Aussie Start-Ups

Stephanie Makin
Published on: 15th December 2016 at 9:53 AM
Stephanie Makin
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RMIT Activator, designed to accelerate the number of student, research and innovation led start-ups coming out of RMIT, has announced that Isobar will be its official digital partner.

RMIT Activator is centred around transformational experiences that are individually tailored and curated to foster the entrepreneurs of tomorrow, today with the support of industry leaders and professionals.

As part of the partnership, Isobar will deliver knowledge, expertise and advice to participants to enable them to develop their business idea.

In addition to Isobar, the RMIT Activator participants will also have access to the wider Dentsu Aegis Network including 19 different brands and 1600 people who will be able to support, develop and discuss any startup challenges.

Kara Bombell, mobile & production director, said, “This is a great opportunity for Isobar to get involved and facilitate an environment that will help build the future businesses of tomorrow by supporting the participants’ entrepreneurial journey.”

In the initial stages, Isobar will be hosting workshops focused on digital literacy and creative thinking followed by ideation, lean business canvas development, and real market valuation.

“As part of the execution stage, we will help educate and challenge the participants in the program to ensure that their business solution can thrive in the real world,” added Bombell.

Since launching to students on 23 September, the program has already received over 550 registrations.

Renzo Scacco, RMIT Activator director, said, “Isobar will bring a range of cutting edge thinking and real world applications in the digital and brand space and by sharing that knowledge with our RMIT Activator start-up teams they will gain skills which will be integral to their future success. That’s why we’re excited to be partnering with them.”

RMIT Activator will be establishing hubs in Victoria (Burnswick and Bundoora), Vietnam and Singapore over the next 12 months with a focus on fashion, engineering, food tech, life sciences and fintech. 

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By Stephanie Makin
I'm a communications professional with six years' experience within the mining, renewable energy, advertising and media. With experience covering everything from media and PR, internal communications, CSR campaigns, and social media and digital strategy, I never tire of an opportunity to think creatively and find new ways to connect and engage with audiences. I enjoy a challenge and with a keen eye for branding and design, I take great pleasure in developing integrated communications strategies for the digital age, utilising all available channels with content and rich media to make every message as engaging as possible. By building brand ambassadors within the company and nurturing thought leadership content, I maximise the opportunities offered by owned channels to build brand recognition and foster positive reputation. I have experience in complex and issues-rich industries such as mining and renewable energy, and have an in-depth understanding of issues and crisis management and the considerations and sensitivities these entail, and how to work with multiple stakeholders to mitigate risk and ensure business objectives are met.

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