Renault Australia has launched its latest ad: The Reimagined Koleos SUV with a campaign By Big Red.
Says Terri Golder, GM Marketing Communications, Renault Australia, “We’re very excited to launch The Reimagined Koleos, our flagship SUV in the Renault range in Australia.”
The campaign brings to life the distinctive European design of the Koleos, the perfect vehicle for families who aspire to living with a spirit of joie de vivre.
“This campaign is designed to appeal to families who appreciate unique design and style but also enjoy exploring in comfort, without compromising practicality, which the Koleos delivers on, amongst many other features,” added Golder.
The film was directed by Jessie Oldfield and Adam Murfet of CKOL with still photography by Andrew Vukosav. OOH, shot by Isamu Sawa and post by DBG Digital, has an alluring neon treatment that highlights the Koleos’ vivid design and colour options.
The creative launches in mid-January and will appear across screens (OTV, social, cinema), premium OOH and digital channels.
Client: Renault Australia
Managing Director: Anouk Poelmann
Marketing Director: Felix Boulin
GM Marketing Communications: Terri Golder
Agency: Big Red Communications Group