Celebrity news magazine WHO will launch a bespoke iHeart Radio station, WHO Sexiest People, in support of its upcoming issue of the same name.

Hosted by the Australian Radio Network (ARN), the station will launch at the WHO Sexiest People party. The station will be live for a four-week period and include tracks from the event, in addition to song rotations by international and local artists.

Nicky Briger, editor of WHO says: “The WHO Sexiest People brand will reach new heights in 2014.

“The multi-platform campaign will span more consumer touch points than ever before – and this exciting new brand extension highlights WHO’s innovative approach and commitment to engaging its readers in exciting, new ways.”

Fiona Legdin, publisher of WHO at Pacific Magazines, says: “The Sexiest People radio station is a dynamic extension of the country’s most-read celebrity news magazine and this coveted issue.”

The WHO Sexiest People issue will be unveiled on Wednesday, October 22, at Fox Studios Australia and will be attended by Australia’s entertainment A-list, including Dannii Minogue, Natalie Bassingthwaighte, Ronan Keating, Redfoo, Jessica Mauboy, Jason Dundas and Samantha Jade. Social media will continue to play a significant role at the event with live social and online feeds from the party.

The WHO Sexiest People initiative will be integrated across the Seven West Media group, including Yahoo!7, the Seven Network and throughout the Pacific Magazines’ portfolio.