Red Agency dominated the show that highlights the best public relations campaigns from the last year across Asia-Pacific.
The ‘Agency of the Year’ is the second year in a row the agency has won the accolade having been named ‘Asia Consultancy of the Year 2013’ last year. The winning campaigns by category were:
- Best Public Affairs Campaign. ‘Changing the Climate Conversation’ for the UN Foundation, a campaign to promote the Intergovernmental Panel on Climate Change Global Assessment Reports.
- Best Digital Campaign. ‘Most Powerful Arm Ever Invented’ with Havas Worldwide Sydney, Finch and Reactive. A campaign to raise funds awareness of Duchenne Muscular Dystrophy.
- Best Not for Profit Campaign. ‘Buy the Sky’ with the Royal Flying Doctors Service. Again an award shared with sister advertising agency Havas Worldwide Sydney. A campaign to raise funds for the iconic Australian charity.
- Certificates of excellence were provided for ‘Know What They Like, Find What They Love’, the 2013 Christmas campaign for eBay, and ‘Most Powerful Arm Ever Invented’ picking up two.