PR, social and experiential agency, Red Agency, has expanded its operations in Queensland with PR and and marketing agency Graymedia merging into its Brisbane office.

The move is part of a strategic investment plan to increase its profile and footprint in the Sunshine State.

Founded in 2009 Graymedia is well respected on the Brisbane PR scene and brings key strengths in healthcare, mining and resources, travel and tourism, education, sport, technology and finance. Owner and founder Yasmine Gray is a former President of the PRIA in Queensland and will become principal, Red Agency Brisbane, reporting into James Wright, managing director of Red Agency Australia and Havas PR Asia-Pacific.

Wright said: “This is part of a strategic investment to develop the Red Agency business in Queensland. Our Brisbane office has always been a very tidy operation but the introduction of Graymedia will help scale up and increase our footprint. I believe the timing for growth is right and the qualities both teams bring will make for an increasing compelling offer to clients.”

Gray said: “We are extremely pleased to be joining such an award winning team as Red Agency. We have always been very proud to be a Queensland born and bred company that has focused on quality and results. Now, together with Red Agency, we have a fantastic opportunity to grow and develop. The future for us all is very bright.”

Wright added: “From the outset there has been an alignment of ideas and approach from both agencies, we are forward thinking companies with a strong creative slant, a focus on attention to detail and a commitment to evolving the role PR can play for our clients. It is great to bring in someone of the quality of Yasmine, who is a well respected industry leader known for her strategic approach, energy and dedication, into Red Agency.”