RadiumOne appoints APAC Commercial Director

RadiumOne appoints APAC Commercial Director
SHARE
THIS



Enterprise advertising platform RadiumOne has announced the appointment of Patrick Darcy as commercial director Asia Pacific – spearheading the business’ sales efforts across Australia, Japan and South East Asia.

In his role Darcy will be responsible for providing brands and agencies with access to RadiumOne’s audience buying platform and globally patented proprietary social data tool – Sharegraph.

Patrick Darcy

Patrick Darcy

“When I look at where the market is heading with automated media buying, I see RadiumOne’s combination of proprietary data and delivery capability as uniquely positioned to service the next stage of evolution in the market,” said Darcy.

“Not only does RadiumOne have a best of breed end-to-end platform, they also boast some of the industry’s smartest and most influential thinkers across APAC, North America and the UK. It’s an offering that stands out as unique in an increasingly cluttered ad-tech landscape. The next phase of growth and sophistication in programmatic advertising is absolutely upon us, especially in this region, and RadiumOne is undoubtedly one of the companies best positioned to lead the industry through this next important phase.

Darcy brings a wealth of programmatic and digital media experience to the company, having previously worked as director of programmatic trading at Australia’s largest publisher group, Mi9. He was one of the early pioneers of programmatic in Australia, starting in the space three years ago and building a market leading publisher trading desk that is now regarded as one of the best in the country.

“I think that anybody who knows the space well will agree that Pat is exceptional in terms of talent and depth of knowledge across the supply, demand and technology sides of real-time bidding (RTB). We are deeply committed to building a great leadership team as we expand across the region and Pat is the calibre of individual we need onboard to solve what are often complex business issues for brands and publishers,” commented Kerry McCabe, managing director APAC, RadiumOne.

Please login with linkedin to comment

2DayFM August

Latest News

AFR Remya Ramesh head of digital experience at Coles for BOSS Young Executive of the Year  Wednesday 16th June 2021 Photo by Eamon Gallagher
  • Media

AFR BOSS Names Winners Of 2021 Boss Young Executives Awards

In a year where ‘business as usual’ is anything but, AFR BOSS reveals six of Australia’s most inspirational and outstanding young leaders who excelled during the pandemic. The six have been crowned the 2021 BOSS Young Executives in the prestigious awards program, now in its 18th year. Run in conjunction with global leadership consulting firm […]

QMS Renews Contract With Manboom
  • Marketing

QMS Renews Contract With Manboom

On first inspection, B&T was hoping to bring you some manboobs news here. But as you'll see, it's a girdle-free read.

Marketing strategy on digital mobile platform - cross-device tracking programmatic advertising and multi targeting with laptop and mobile phone gadgets.
  • Technology

Index Exchange And MediaMath Join The Human Collective

HUMAN Security (formerly White Ops) today announced two new founding Human Collective members: Index Exchange and MediaMath. Together they participated in thought-provoking panel discussions during the recent IAB Tech Lab CTV & Video Advertising: Growing with Standards virtual event where they emphasized how important it is to work together in the fight against fraud on […]

by B&T Magazine

B&T Magazine
SCA Appoints Cathrine McVeigh To Head Of Audio Production And Operations
  • Media

SCA Appoints Cathrine McVeigh To Head Of Audio Production And Operations

SCA has announced the appointment of Cathrine McVeigh to head of audio production and operations. She will be part of the content leadership team. In the newly created role, McVeigh will oversee the creation of SCA’s new audio production and content operations hub and lead a combined team across the country to deliver a rapidly […]