Queensland University of Technology (QUT) has retained BCM as its agency of record.

BCM will partner QUT with strategic brand development, creative and digital development, as well as content creation, and media strategy and planning.

According to QUT director of marketing and communications Janne Rayner, the open market review attracted over a dozen responses.

Rayner said: “BCM offered, under one roof, a compelling and highly integrated approach as well as a clear focus on future brand, marketing and communication opportunities.

“They amply demonstrated and had the requisite deep knowledge and expertise across the broad range of communication disciplines.”

BCM MD Kevin Moreland said: “QUT is an iconic brand, and, because of that, we knew the account would be hotly contested.

“We took nothing for granted in the pitch process and feel very privileged that QUT has elected to continue its association with us.”

He added that more and more clients were looking for a way to seamlessly integrate, and make sense of, an increasingly fragmented media and creative landscape, and that BCM’s integrated agency of specialists was proving to be a significant differentiator in the market.