Global Home appliance brand Beko has announced it has appointed Queensland agency BCM to its Australian and New Zealand account following a competitive pitch.
Established over 61 years ago, Beko operates in over 140 countries, and has sold over 440 million units. It is number one in the European free-standing white goods market, the second largest home appliance brand in Europe in the white goods sector, and has been the fastest-growing brand in the overall European market in the last seven years.
The brand focuses on the manufacture of resource-efficient, environmentally-friendly, eco-award winning products. In Australia, its retail products include fridges, washing machines, dryers, dishwashers, ovens, microwaves, cooktops, and range hoods.
BCM will handle strategy, brand planning, creative development, and media planning and buying for the Beko brand in Australia and New Zealand.
Amanda Hart, marketing manager for Beko’s Australian and New Zealand operations, said: “BCM’s strategic smarts were immediately apparent. We really liked their ideas and approach to developing our brand in the Australian market.”
BCM managing director Paul Cornwell said: “Although they’re a relatively new player in this market, the brand itself has a strong history and established brand personality, particularly in European markets. So, we’re really excited about the opportunity to showcase Beko to Australian consumers.”
The Queensland-based agency will start work on the account immediately.
Aussie retail payments platform Afterpay has launched a new global look, feel and positioning with a fresh brand identity. Founded out of Bondi, Sydney, Australia five years ago, Afterpay has skyrocketed to infinite heights, with almost 10 million customers and 55,000-plus merchants now using the platform globally across Australia, US, UK (where it is called […]
How Communications’ China marketing director, Doris Li, believes ad-land professionals must be courageous enough “to be abnormal”, and listen to their hearts, to be fearless in times of change. During this year’s B&T Women in Media Awards, presented by Bauer Media, we’ll be recognising exceptional people who have achieved success in their professional arenas, celebrating […]
The holding companies might be losing as much as 23 per cent of their revenue year-on-year, but new business has remained relatively resilient through 2020, the lastest research from R3 has revealed. In the first half of 2020 total new business revenue decreased 10 per cent globally – but creative agencies are having to find […]
Independent communications consultancy The Mint Partners has bolstered its integrated client roster and signed a number of premium lifestyle brands to kick start the new financial year. With an array of new products, services, and a focus on insight-led and creative integrated communications, MINT has enjoyed recent success with an expanded portfolio across new categories including fintech, […]
A feature length documentary on the extraordinary racing career of Australia’s first Formula 1 champion, Sir Jack Brabham, co-produced by design, animation and visual effects house Heckler, will be available on Stan exclusively from this Friday – 7 August. Directed by Ákos Armont (Aurora Films) in association with Heckler, whose co-founder Will Alexander served as […]
In a first for the Australian insurance market, Club Marine, Australia’s largest provider of boat and pleasure-craft insurance, has released a new series of videos to help explain insurance cover. With a few familiar Aussie personalities to help out, Club Marine is helping its members, as well as the broader boating community, to understand the […]