Qualtrics, provider of global insight platform, has announced that it has more than tripled its customer base to over 500 customers, grown to 75 employees, and expanded to three offices and a data centre in Australia, all in only two years.
The company also aims to launch its first Asian office in Japan in early 2017 to support increasing demand in the country.
Qualtrics has also hired customer experience expert Vicky Katsabaris to provide guidance to Qualtrics’ customers and help them be successful in their Voice of Customer (VoC) programs.
Prior to joining Qualtrics, Katsabaris was the GM of customer advocacy strategy at Telstra. She was responsible for developing Telstra’s corporate strategy for improving customer advocacy, major transformation programs and company-wide culture change.
Prior to Telstra, Katsabaris was the director of customer experience at VMware where she led the implementation of the CX program across Asia Pacific and Japan (JAPAC).
“We have brought Vicky onboard to provide expert guidance to organisations implementing customer experience programs, leveraging her knowledge and Qualtrics global best practices and thought leadership,” said Bill McMurray, MD, Asia Pacific and Japan, Qualtrics.
“The insights our customers are gaining as a result of using Qualtrics are helping them to make data-driven business decisions and achieve a competitive advantage in their marketplaces.”
The Qualtrics Insight Platform’s significant ease-of-use allows companies to quickly implement insight and feedback programs that can positively impact business in a short amount of time.
Australia’s New South Wales (NSW) Minister for Trade, Tourism and Major Events, Stuart Ayres, said the company has made itself at home in the nation’s innovation capital.
“Companies like Qualtrics represent the future of jobs in NSW. From a one-person office two years ago, the company now has 75 staff in Sydney. Qualtrics uses a local data centre to ensure compliance with Australian data privacy law—an amazing growth story and a real win for our city.”
Ryan Smith, CEO, Qualtrics, said, “We are excited to have grown to over 500 clients in JAPAC and to witness the rapid adoption of the Qualtrics Insights Platform here. Qualtrics sees significant opportunities in the region, which is why we are launching a new office in Japan in early 2017 and exploring other Asia markets, such as Singapore.
“We expect to see continued strong growth across Asia Pacific and Japan given the rapid expansion of our customer and employee bases over the last two years.”
Please login with linkedin to commentbreakfast show
triple j has announced that Bryce Mills and Ebony Boadu will take over triple j Breakfast in January 2021. Hailing from Moranbah via Woy Woy, 26-year-old Bryce Mills got his start in community radio, presenting on 2SER, before absolutely sweating triple j management to give him a job. Mills jumped at the chance to helm […]
Both Google and Facebook are both on the lookout for local content partners, according to reports, ahead of the introduction of the News Media Bargaining Code. The AFR has reported that Google has been in contact with Nine, News Corp and Seven West Media in recent weeks, to gauge the interest of a potential deal. The report […]
Global independent commerce innovator, eWave, has announced the appointment of Camille Baumann to the new role of chief customer officer. Baumann brings a wealth of expertise to eWave. Previously MD of Accenture’s Microsoft Business Group (Avanade), she was part of the Global Executive Leadership team, heading up APAC and Latin America regions to deliver Connected […]
In this guest post, Dear Stoyteller’s MD Mike Drysdale dissects the four big retailers Christmas’ TVCs and finds, in spite of COVID, they’re following a very familiar festive formula… This year more than ever, for businesses big and small, the Christmas ad campaign may feel like it’s make or break. What’s the theme? Nothing too […]
Chris Taylor will be leaving the Heart Foundation after almost three years as chief marketing officer. As the organisation’s first CMO, Talor had a mandate to establish a first-class marketing team to drive the Brand, Marketing and Digital strategies and support the organisation’s move into a new era as it transitioned from nine separate entities […]
In a year full of challenges and set-backs, Ogilvy Sydney set out to solve a problem which has long troubled Australia’s beer drinking community—how to carry four schooner glasses at the one time. This tricky dilemma is hotly debated online among a passionate subculture of schooner carrying experts, with Facebook and Instagram groups devoted to […]
WPP AUNZ has today announced the return of the majority of salary sacrifices made by staff during the COVID-19 pandemic. Following the positive financial results for the business, and the announcement of return to full salaries in August, the news reinforces WPP AUNZ’s commitment to the wellbeing of its staff whilst recognising sacrifices made during unexpected circumstances. The decision offers […]
The Australian National University (ANU) is approaching the market for agency partners offering services in the following categories: creative services, public relations, marketing and brand for the next 3-7 years. ANU is a highly esteemed national institution known for its excellence in research and teaching and has been ranked as Australia’s number one university since 2004 […]