With many Publishers and Ad Ops professionals missing the discontinued Google Publisher Toolbar, Publift has come to the rescue with the new Adwizard Chrome Extension.

Publift has already seen a strong uptake in users and has received positive feedback like “I just removed two other extensions for this one” and “I miss [Google Publisher Toolbar], so this is nice to have.”

Through the Adwizard extension, users have the ability to view information from the ad server and header bidding performance on a webpage, all in one interface.

This makes it the first of its kind. Premium users are able to block ads with a single click as well.

The extension currently has three screens with more features to come:

• Overview – view key ad details of all the ads you see on a page
• Prebid – access network response, winning bids and timeout details
• Blocking* – block unwanted ads in a single click (*premium users only)

Platform lead Brock Munro said: “We’ve made identifying and optimising ad sources much simpler. Making life easier for Publishers. Anyone using Prebid has been looking for something like this.”

Adwizard is the newest product to hit the ever-growing offering of the Publift adtech team.

There are future plans to continue innovating and creating to make life even easier for Publishers.

Adwizard can be downloaded from the Chrome Web Store and is free to use for the Overview and Prebid features.

Contact Publift for a premium account to get access to Blocking features.