The Public Relations Institute of Australia (PRIA) has partnered with the Government’s Industry Business Skills Australia (IBSA), which is the Government’s skills council responsible for administration of professional training for the PR and Communication industry.

The final qualifications framework will act as a single reference point for vocational education and a guide to continuing professional development programs.

The initial project under the new framework will set the baseline for PR and Communication skills, with a vocational qualification that establishes entry-level skills, knowledge and capabilities required for our profession. Once this baseline has been set at a vocational education level, then undergraduate and postgraduate qualifications can be developed.

The Competency Matrix will significantly inform IBSA’s scoping of this project, and to ensure that it is in line with the needs of practising PR and Communication professionals we need your independent feedback on required professional competencies.

And PRIA needs your help – take its quick survey here by 9 October.