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B&T > Media > PRIA Needs Yor Opinion On Education Standards For PR And Comms
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PRIA Needs Yor Opinion On Education Standards For PR And Comms

Neil OSullivan MPRIA 2
Published on: 28th September 2015 at 9:30 AM
Neil OSullivan MPRIA 2
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The Public Relations Institute of Australia (PRIA) has partnered with the Government’s Industry Business Skills Australia (IBSA), which is the Government’s skills council responsible for administration of professional training for the PR and Communication industry.

The final qualifications framework will act as a single reference point for vocational education and a guide to continuing professional development programs.

The initial project under the new framework will set the baseline for PR and Communication skills, with a vocational qualification that establishes entry-level skills, knowledge and capabilities required for our profession. Once this baseline has been set at a vocational education level, then undergraduate and postgraduate qualifications can be developed.

The Competency Matrix will significantly inform IBSA’s scoping of this project, and to ensure that it is in line with the needs of practising PR and Communication professionals we need your independent feedback on required professional competencies.

And PRIA needs your help – take its quick survey here by 9 October.

 

 

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By Neil OSullivan MPRIA 2
PR is notorious for not PR'ing itself, so let me tell you my story and why I'm passionate about communicating stories and impacting social change. My journey started off - like most - with an internship where I was able to move internally into a permanent role. After four fantastic years working to enhance the lives of people with an intellectual disability, I made the best decision of my life to come to Australia.Since then I have in some amazing brand cultures; Special Olympics Australia, Oxfam Australia, and the Public Relations Institute of Australia. Leading marketing and communications activities is all about storytelling, and delivering your message through dynamic strategies to achieve strategic outcomes. My marcomms skills have transferred across various industries; sport, NFP, NGO, PR, industry bodies and membership organisations. What are my USPs? • Exemplary knowledge of social; strategy, customer engagement, brand storytelling, personas, advertising, marketing and events; • Direct management in social; community management, monitoring, social listening, content calendars, content creation (using tools like Piktochart and Hootsuite) monitoring posts and preparing analytical reports. • Managed multiple small and medium sized teams as well as various national volunteer councils and committees. Wealth of experience on variety of boards; • Marcomms expertise; copywriting, blogging, press coverage, media relations, social, video production, website management, CRM system management, EDMs and freelance ghost-writing; • Come with a creative eye with experience across creative design; • A strategic thinker, with experience as a 2IC role; and • History of continual professional development across social, content, leadership, strategic and media relations. ★ Additional specialties: internal/external communications, sponsorship and relationship management, thought leadership, stakeholder and community engagement, budget and issue/crisis management. ★

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