PRIA Calls For Golden Target Award Entries

PRIA Calls For Golden Target Award Entries
SHARE
THIS



The Public Relations Institute of Australia (PRIA), the PR and communication professionals’ peak national body is calling for entries for its prestigious 2014 Golden Target Awards.

The Awards, running continuously since 1975, recognise and reward excellence in public relations and communications. The 17 Awards this year include 11 for specific practice areas, and ‘best-of-the-best’ categories including Young PR Professional, PR Consultancy, and In-House PR Professional/Team.

Chaired by Allison Lee, PRIA Fellow and founder of IMPACT Communications the committee includes: The Red Agency/ Havas Managing Director James Wright, winner of  Campaign of the Year in 2013; Claire Salvetti, Managing Director of Mango Sydney, who recently judged the Cannes PR Lions; and 2013 PR Educator of the Year, Professor Gwyneth Howell.

PRIA National President Mike Watson said, “The Golden Target Awards attracted nearly 200 outstanding entries last year that help lift the bar in PR and communications practice. We expect that to grow in 2014.”

Watson says the Golden Target Awards have integrity as well as longevity. “Award criteria measure both PR outputs and client outcomes. Effective communications campaigns are judged by more than 30 independent PR experts,” says Watson.

The Red Agency won 2013 Campaign of the Year for ‘Save our Sons’, a small charity representing sufferers of Duchenne Muscle Dystrophy. The campaign achieved national prominence via ‘The Most Powerful Arm Ever Invented’ – the world’s first petition signing robot signing for those that cannot. The campaign generated more than 193 media articles, over 60,000 page views, 32,000 signatures, 557 social media posts, secured government action, and the support of a multi-national pharmaceutical company to commence clinical trials for new treatments. The campaign went on to win international PR awards.

Red Agency Managing Director James Wright believes that the value of winning the awards goes beyond simple accolades. “People want to work for award-winning agencies that do amazing work. Awards are vital for talent retention and attraction,” says Wright.

Early Bird nominations close 11 August with later entries accepted until 18 August. An entry kit is available from www.goldentargetawards.com.au. Entries are first judged on a State basis with the national winners celebrated at the PRIA’s National Conference gala dinner held in Brisbane on 24 November.

Award nominations are open to PRIA members only, although non-member agencies can join and submit. Case studies from 2013 winners are at http://www.pria.com.au/eventsawards/2013

PR professionals can learn how to create an award-winning entry at a free webinar, 12pm on 28 July 2014. Registrations at the PRIA website. http://www.pria.com.au/training/event/webinar-golden-target-awards-2014.

Please login with linkedin to comment

Corality Financial Group Dyson Where's Wally

Latest News

Coopers Release New & Limited Edition Hazy IPA Via TABOO
  • Campaigns

Coopers Release New & Limited Edition Hazy IPA Via TABOO

Looking to entice a more progressive audience into the Coopers family, Australia’s largest independent brewery has released a limited edition Hazy IPA. The product has launched via a national OOH and digital campaign in collaboration with Melbourne creative agency, TABOO. TABOO is behind the exciting new illustrative can design, inspired by the Australian landscape. The […]

Ben & Jerry Goes Political In ‘Unfudge Our Future’ Campaign
  • Campaigns

Ben & Jerry Goes Political In ‘Unfudge Our Future’ Campaign

Ben & Jerry’s has unveiled their latest limited-edition flavour: Unfudge our Future, to urge Australia’s leaders to tackle climate change by making fossil fuels history. The launch aligns with the Federal Government’s preparation of a history-making economic reboot in the upcoming October Budget, with Ben & Jerry’s joining forces with 350.org Australia and the Climate […]

Celeste Barber Encourages Aussies To ‘Get Your Jugs Out’ In Hilarious BRITA Campaign
  • Campaigns

Celeste Barber Encourages Aussies To ‘Get Your Jugs Out’ In Hilarious BRITA Campaign

BRITA Australia is today proud to reveal its latest national campaign, ‘Get Your Jugs Out’, starring Australian comedian, Celeste Barber. The quirky campaign encourages Australians to make the switch from bottled water to great tasting filtered tap water, using a BRITA filter jug at home, with the creative brought to life with Celeste’s cheeky, yet relatable sense of humour.

Enero Posts Net Revenue Increase Of 4.9%
  • Media

Enero Posts Net Revenue Increase Of 4.9%

Forget 2020's plagues, pestilence and famine says Enero, as balance sheet comes out with sweet smell of potpourri.

by B&T Magazine

B&T Magazine
You Can Now Limit Who Can Reply To You On Twitter
  • Technology

You Can Now Limit Who Can Reply To You On Twitter

Twitter is saying ‘bye to the reply guys’, allowing users to control who can reply to their Tweets. ‘Reply guys’ have long been an issue on the social media app, where users (often anonymous) frequently comment on posts in an annoying, condescending or otherwise unsolicited manner. Twitter first put these users on notice in May […]

Home Office Set Up for Webinar and Teleconference whilst respecting the lockdown due to the corona virus outbreak
  • Media

The Virtual Conference Network Launches In Australia

The Virtual Conference Network, an Australian-founded disruptive alternative to video conferencing, has today launched to provide risk mitigation, improved flexibility, new post-event revenue streams, and optimal cost-effectiveness to conference organisers, business leaders and peak bodies. With over 20 years of first-hand experience with the high-risk and costly ways of delivering traditional conferences, co-founders Alex Paine […]

Medallia Appoints Heather Paterson As ANZ Country Manager
  • Advertising

Medallia Appoints Heather Paterson As ANZ Country Manager

Medallia has appointed Heather Paterson as its new ANZ country manager to drive further growth across Australia and New Zealand. With a strong sales performance and leadership background, Paterson joins Medallia as ANZ country manager following more than seven years with leading SaaS financial technology provider, Intralinks, where she was most recently director for Asia […]

IAS And Channel Factory ‘Channel Science’
  • Technology

IAS And Channel Factory ‘Channel Science’

Integral Ad Science (IAS) today announced the launch of “Channel Science”, an industry-leading partnership between Channel Factory and IAS. The Channel Science solution helps advertisers to leverage both companies’ technologies through a single product to ensure their YouTube campaigns are brand-safe, brand-suitable, and performance-optimized.  More than ever before, advertisers are searching for ways to streamline their media buying and improve […]

by B&T Magazine

B&T Magazine
Playing
  • Technology

Google Presses Play On Programmatic Audio

If CV-19's given us anything, it's more podcasts than you could listen to in 1000 lifetimes. Monetise yours with this.

by B&T Magazine

B&T Magazine