Total earned media for beauty brands between April and July this year has achieved $12,105,248 in equivalent advertising dollar value.
Mediascape Beauty, one of the sub divisions of Mediascape Global, an analytical and research based enterprise, has released its Earned Beauty Media Trend Report series, which provides a brief insight into trends in beauty coverage from PR within leading Australian print titles.
Over the April-July period, media researchers at Mediascape Beauty captured 685 brands and 3,668 individual products references in women’s, glossy fashion, gossip and weekend titles valued at over $12,000,000 in equivalent advertising values.
Mediascape general manager Kelsey Schirmer said: “This was a significant finding particularly in light of the decline in print magazine and newspaper circulations.“
Download the full report here.
Global independent creative agency AnalogFolk has added more creative content firepower to its Sydney team with the appointment of award-winning Naomi Martin as senior copywriter and social lead. Martin’s focus will be further building the agency’s creative and strategic capabilities across editorial, branded content, influencers, creation and production. Formerly head of content at IPG Mediabrand’s […]
SkyBus’ latest ‘The Easy Way to Getaway’ campaign via newly awarded creative agency Hardhat aims to give a warm welcome to returning New Zealand travellers, letting them know the airport transfer service is ready and waiting. The win has seen Hardhat lead the charge on SkyBus’ strategy and creative across New Zealand, ensuring confidence in […]
Longtail UX, an Australian founded tech company with 70+ clients across the Americas, EMEA and JAPAC, has today announced a $2.25m supplementary equity raise in partnership with Woolworths Group’s venture capital arm, W23 and Steven Lew-owned group, Global Retail Brands (GRB). The investment builds on the $3m funding round led by Investec through its Investec […]