Professional Public Relations (PPR) Worldwide announced the launch of its India operations this week.
A part of WPP, the world’s largest communications services group, PPR has been in the public relations and strategic marketing communications business for more than 45 years.
The consultancy is building on this experience as it establishes offices in Delhi/NCR (National Capital Region), Mumbai (Western Region) and Bengaluru (South Region).
A full-service, global, award-winning public relations consultancy, PPR is committed to meet the ever-changing demands of the industry today. With all the resources of a consulting agency, it applies new approaches in managing content, creativity, strategy, social and digital to deliver channel-agnostic communications.
Being a part of the WPP and Y&R family of companies provides PPR the resources to offer completely integrated solutions to meet our clients’ most pressing communications challenges.
“With a heritage of 45 years as Australia’s leading PR agency, and accolades such as ‘The Top 10 Fastest Growing PR Agencies’ by The Holmes Report as well as consecutively awarded the PR World Awards ‘World’s Most Innovative PR Agency’ in 2014 and 2015, we are incredibly excited to launch PPR’s South Asia presence,” PPR Asia-Pacific MD and CEO Richard Lazar said.
“India is an important milestone in our international expansion given the potential for future growth in the marketing and communications industry here. We are confident that we will continue to build on our promise of being a creative and an integrated specialist that finds the right solutions for our clients.”
He added, “Globally, we have unveiled a new brand, positioning and website to celebrate our 45 years in business – PPR – The Change Agency. The new brand and Change Agency positioning reflects our focus on the impact we can have through communications for the brands, organisations and governments we represent.”
PPR has a team of experts and network of partners in India to bring ideas to life and drive positive business impact for all clients. The core start-up team at PPR South Asia comprises seasoned professionals – Vandana Sandhir, country lead; Bhuvnesh Chawla, business lead; and Mona Puri, managing partner – North.
With more than 20 years of experience in communications, Sandhir’s areas of expertise include corporate and brand reputation programmes, media relations, thought leadership, CEO positioning, integrated communication campaigns, measurement, leadership training and issues and crisis management.
Prior to taking over the PPR South Asia role, Sandhir was the India Practice chair, corporate & financial, at Genesis Burson-Marsteller wherein she led key client relationships across financial services, infrastructure, consulting, defence and aviation, travel, healthcare, loyalty programmes, manufacturing, automotive, energy, oil and gas and education.
“As a strong believer in the power of insights-based communications, we are excited to introduce PPR in India. We have the heart of a start-up: We are entrepreneurial in our culture and passionate about our clients’ business. We are putting together a mix of integrated communication capabilities that can deliver the right stories, to the right people, in the right places and at the right time,” Sandhir said.
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