Professional Public Relations (PPR) Worldwide announced the launch of its India operations this week.
A part of WPP, the world’s largest communications services group, PPR has been in the public relations and strategic marketing communications business for more than 45 years.
The consultancy is building on this experience as it establishes offices in Delhi/NCR (National Capital Region), Mumbai (Western Region) and Bengaluru (South Region).
A full-service, global, award-winning public relations consultancy, PPR is committed to meet the ever-changing demands of the industry today. With all the resources of a consulting agency, it applies new approaches in managing content, creativity, strategy, social and digital to deliver channel-agnostic communications.
Being a part of the WPP and Y&R family of companies provides PPR the resources to offer completely integrated solutions to meet our clients’ most pressing communications challenges.
“With a heritage of 45 years as Australia’s leading PR agency, and accolades such as ‘The Top 10 Fastest Growing PR Agencies’ by The Holmes Report as well as consecutively awarded the PR World Awards ‘World’s Most Innovative PR Agency’ in 2014 and 2015, we are incredibly excited to launch PPR’s South Asia presence,” PPR Asia-Pacific MD and CEO Richard Lazar said.
“India is an important milestone in our international expansion given the potential for future growth in the marketing and communications industry here. We are confident that we will continue to build on our promise of being a creative and an integrated specialist that finds the right solutions for our clients.”
He added, “Globally, we have unveiled a new brand, positioning and website to celebrate our 45 years in business – PPR – The Change Agency. The new brand and Change Agency positioning reflects our focus on the impact we can have through communications for the brands, organisations and governments we represent.”
PPR has a team of experts and network of partners in India to bring ideas to life and drive positive business impact for all clients. The core start-up team at PPR South Asia comprises seasoned professionals – Vandana Sandhir, country lead; Bhuvnesh Chawla, business lead; and Mona Puri, managing partner – North.
With more than 20 years of experience in communications, Sandhir’s areas of expertise include corporate and brand reputation programmes, media relations, thought leadership, CEO positioning, integrated communication campaigns, measurement, leadership training and issues and crisis management.
Prior to taking over the PPR South Asia role, Sandhir was the India Practice chair, corporate & financial, at Genesis Burson-Marsteller wherein she led key client relationships across financial services, infrastructure, consulting, defence and aviation, travel, healthcare, loyalty programmes, manufacturing, automotive, energy, oil and gas and education.
“As a strong believer in the power of insights-based communications, we are excited to introduce PPR in India. We have the heart of a start-up: We are entrepreneurial in our culture and passionate about our clients’ business. We are putting together a mix of integrated communication capabilities that can deliver the right stories, to the right people, in the right places and at the right time,” Sandhir said.
In this guest post, Jen Dobbie (main image), creative director at Hotwire Australia, says ultimately advertising is merely storytelling and offers her expert tips to put more zing in your brand’s tale… The Wicked Bible is a deliciously named, and tempting title for a storied series of mistakes published in 1631. Its pages house the […]
Blooms The Chemist is digitising how it manages owned media, rolling out a dedicated supplier media portal capable of managing in-store and online campaigns across its 110+ pharmacies. The Australian pharmacy sector has seen significant growth, accelerated by the COVID-19 response. At the peak of the country’s pandemic, retail pharmacy sales surpassed $800 million, up […]
data.ai (formerly App Annie), the first unified data ai company, today in partnership with IDC, released the Gaming Spotlight 2022 report. Powered by Game IQ, the report reveals that mobile gaming represents 61 percent of the overall gaming market which is set to hit $222 billion in 2022. The report reveals that mobile gaming is […]
Emplifi, the leading unified customer experience (CX) platform, today revealed the findings of its Q1 2022 analysis of social media spend across thousands of brands worldwide including those in Asia Pacific (APAC). While overall social media ad spend decreased in the first quarter following an impressive holiday showing, it remains significantly higher than a year […]
Reconciliation Australia and Carbon Creative will launch National Reconciliation Week 2022 tomorrow, Friday, 27 May (running through to 3 June) with the theme ‘Be brave. Make change.’ The theme and campaign, developed by social change creative agency Carbon Creative in collaboration with emerging Torres Strait Visual Artist Tori-Jay Mordey, challenges all Australians—individuals, families, communities, organisations, […]
The latest entry in EA and Maxis’ life simulation series, The Sims 4, has released a new update which allows players to customise their character’s pronouns. This new feature is available only in the English version of the game for the time being, with the developers saying that they will soon release it for other […]