Powerball Debuts ‘Play By Your Own Rules’ Via Y&R Brisbane

Powerball Debuts ‘Play By Your Own Rules’ Via Y&R Brisbane

Powerball is encouraging Australians to be the person they were born to be in new brand work created by Y&R Brisbane.

Jackpots, the Lott brand portfolio manager Ben Johnson said, “The Powerball brand has always been about transformation.

“We all dream of living life on our own terms. To do what we want, when we want. Winning Powerball gives people the opportunity to do that. To play by your own rules.”

To bring this to life, Y&R created ‘The Power Ball’, a party where Powerball winners from different walks of life meet and celebrate their win in their own unique way.

Y&R Brisbane Executive Creative Director Brendan Greaney said,“Our thinking was if you win Powerball, the rules go out the window.

“So if a group of Powerball winners got together, it would be one helluva party.”

The new campaign, launching May 17, is supported by TV, cinema, social, digital and outdoor. 

CREDITS

Client: the Lott

General Manager Marketing: Andrew Shepherd

Brand Portfolio Manager – Jackpots: Ben Johnson

Brand Manager – Jackpots: Gina Gilmore

Agency: Y&R Brisbane

Chief Creative Officer: Paul Nagy

Executive Creative Director: Brendan Greaney

Creatives: Shaun Egan, Sam Boyd, Chelsea Parks

Head of Strategy: Andrew Kolb

Client Service Director: Jo Millington

Senior Business Director: Lucy Flower

Account Manager: Vanessa van Dalsen

Producers: Ann Reilly, Kohbe Vela

Editor: Griffin Englander

Digital Producer: Karolina Sikorsky

Digital Developer/Animator: Anthony Collins

Retoucher/Finished Artist: John Shard

Production: Photoplay

Director: Lance Kelleher 

Producer: Emma Thompson

Editor: Rohan Zerna (The Butchery)

Post Production: Cutting Edge

Executive Producer: Trelise Blade

Visual Effects: Steve Leacy, Glen Cone

Colourist: Justin McDonald

Sound Design: Mike Lange

Music: Level Two Music

Artist: Cajo

Track: Fancy Shoes

Photographer: Damien Bredberg




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