Powerade & ClassPass Encourage Aussies To “Sweat It Out” For The Chance To Win Prizes

Powerade & ClassPass Encourage Aussies To “Sweat It Out” For The Chance To Win Prizes
B&T Magazine
Edited by B&T Magazine



Powerade has today announced a new partnership with health club aggregator ClassPass to inspire members across Australia to “Sweat it Out” during several two-week challenge periods throughout the year.

The partnership challenges ClassPass members to attend five or more classes over three, two-week periods throughout the year, kicking off with the first challenge from 1st – 14th April 2022.

Participants will have the opportunity to win 50 ClassPass credits and exclusive Powerade merchandise, including access to samples of Powerade’s Active Water range throughout the challenge period.

The collaboration will be supported by an integrated social, point of sale, sampling and PR campaign, including push notifications and advertising via the ClassPass app.

Coca Cola South Pacific marketing director, Kate Miller said helping Aussies stay motivated on their fitness journey is a challenge Powerade is keen to support.

“Whether it’s smashing out a HIIT class, resetting with Pilates or hitting a personal best on your deadlift, we know Aussies love getting their sweat on,” she said.

“However, with the hectic nature of our everyday lives, it’s often difficult to stay focused on those health and fitness goals, and that’s where we hope to inspire active people of all ages.

“The Powerade Challenge with ClassPass plans to assist in eliminating that barrier by allowing members to enjoy a range of different exercise formats and support their hydration needs with our Powerade Active Water range.”

ClassPass members can sign up for the Powerade Challenge now through ClassPass, with over 1400 venues participating.

The next challenge with occur over the first two weeks of July (1st – 14th) and the third in October (1st – 14th).




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