NOVA Entertainment has announced the appointment of Polly Goodchild as smoothfm’s integration and marketing director for Sydney.
Goodchild will be responsible for building and developing collaborative relationships with all stakeholders, delivering effective and innovative integrated promotions and marketing solutions for clients and the station, and assisting smoothfm to achieve revenue and ratings goals.
With over 14 years’ media experience, Goodchild was most recently the integration manager at Australian Radio Network (ARN) integration manager, leading the Sydney and Brisbane teams and working closely with sales and content to drive revenue opportunities for the business.
Having started her radio career in 2002, Goodchild spent six years working as a campaign specialist with various radio teams. In 2011, she moved to Melbourne to lead ARN’s campaign and integration team. Three years later, Goodchild re-located to Dubai to set up and lead the integration team for the Arabian Radio Network’s nine different stations, and in 2015 she returned to Sydney to take up her most recent role as ARN’s integration manager.
Tony Thomas, NOVA Entertainment’s chief marketing and digital officer, said Goodchild’s extensive media knowledge and experience across integration, sponsorship, media sales and digital will be a great addition to the group’s already experienced and dedicated smooth team.
Polly Goodchild said she is thrilled about making the move to NOVA Entertainment.
“Smoothfm has had tremendous traction in the market and as a brand is a very exciting place for me to be,” she said.
“I am thrilled to be taking on the challenge, working with an amazing and talented group of people and of course, to be working at smoothfm.”
Goodchild will commence in her new role on 4 October.
Locked down Victorians who don’t currently have an Optus Sport subscription will have complimentary access to Optus Sport from this weekend to enjoy the UEFA Champions League tournament plus access to premium health and fitness content through the Optus Sport app. UEFA Champions League – the world’s premier continental football tournament – kicks off at […]
Torrens University Australia has launched ‘Career Crush’ via VCCP Sydney and Lash, to help match students with a career they’ll love. Career Crush is an online quiz that determines prospective students’ personal strengths, passions and aspirations to match them with the careers and courses they’re most compatible with. One of the toughest decisions young people […]
Pedestrian Group has partnered with Nine subsidiary Mi9 New Zealand to offer NZ brands the opportunity to partner with the likes of Business Insider Australia, Pedestrian.tv and Gizmodo Australia. Next month, Mi9 New Zealand will be representing Pedestrian Group in the NZ market, offering clients the opportunity to work with leading youth publications including Lifehacker […]
ViacomCBS Networks International (VCNI), a division of ViacomCBS, is launching a premium streaming service internationally, appealing to audiences of all ages. The new SVOD service will start its international roll-out early in 2021, offering exclusive premieres of all new SHOWTIME series, including Halo and American Rust. CBS All Access originals will also premiere exclusively on the new service, such […]
As part of a larger project to refine their brand with partner branding agency Re, Optus have engaged experimental creative studio FutureDeluxe to explore how the iconic ‘Yes’ brand mark behaves in a sophisticated 3D environment. FutureDeluxe have produced a series of 8x idents and a number of static key visuals which will be used […]