It seems to be the thing to do at the moment with social media platforms. Platform Pinterest appears to be the latest social media service to add in a ‘buy now’ function.
The post from the company announcing the function said it will be launching in the US soon, with no mention whether it will come to Australia.
Not being able to buy something straight from Pinterest is one gripe many of its users have uttered, said the post, with Pinterest intent on eliminating this pain point.
“Here at Pinterest, we want to make it easier for people to go out and do the things they Pin for the future—whether that’s figuring out the ingredients they need to make tonight’s dinner or getting the right furniture for their new apartment,” said the post.
“But one thing we’ve heard over and over, from both Pinners and businesses, is that it’d be a whole lot easier to take action if you could actually buy things right on Pinterest.”
The ‘buyable pins’ will first be available on iPhone or iPad at the end of the month, however Android users, or those sitting at a desktop, will have to just wait their turn.
Pinterest is working with Apple Pay to enable the payment process on mobile devices, and it says it won’t store credit card details.
“The fewer people who have access your credit card information, the better—and that includes us,” said another post introducing the offering. “That’s why we won’t store your credit card info ourselves. Instead, we’re working with payment processors who’ve been protecting people’s information for years. And when you pay with Apple Pay, it uses a device specific account number instead of your actual credit card number, so neither your device nor Apple Pay will send your actual card number to the seller.
The pins that are able to be bought will include a blue price.
Many other social media platforms are starting to roll out buying functionalities. Last week saw YouTube introduce the shopping function on its pre-roll video ads, and Twitter is still in the process of testing out its own buying offering.
Former GP turned Independent MP Sophie Scamps has picked a fight with fast food advertising in Australia, highlighting the growing issues of obesity among children. Dr Scamps, who was one of several independents to ride the Teal wave at the latest federal election, has prepared a private bill aiming to target fast food advertisements and […]
The makers of the fabled Snickers chocolate bar, US-based Mars Wrigley, is facing a global boycott of the brand in a classic case of “you’re damned if you do, damned if you don’t!” The whole kerfuffle started after the Snickers marketing team unveiled a limited edition Snickers Bar stating it was only available in the […]
Dentsu International has announced the appointment of Michael Bass (pictured) as chief trading officer, media, Dentsu Asia Pacific. With over 20 years’ experience, Bass’ career has included a range of senior investment and trading roles across the media sector. Bass spent seven years at IPG Mediabrands as trading director of Initiative and subsequently moved on […]
Nine, Seven, and Network 10, all went up against each other last night, debuting fresh seasons of their previous hit shows. The Masked Singer, The Block and My Kitchen Rules all went out to battle, and they all pulled in pretty solid numbers. Let’s get the puns out of the way, My Kitchen Rules simmered, […]
Nine’s The Block burst back onto the scene last night, and interestingly its regional move has translated into more regional viewers. This season of The Block isn’t based on apartments or inner city semis. Instead, The Block has gone rural. The contestants are renovating five separate homes, each on 10 acres of land outside of Melbourne […]
The Masked Singer debuted last night, and Toadie made his debut post Neighbours. Neighbours ended this year, almost cracking a million for its finale and then cracking over a million in BVOD views. Ryan Moloney, aka Toadie, has starred in Neighbours since 1995 and has been a much-loved fixture on our television screens. However, there’s been […]
Brand extension agency Asembl has partnered Streets’ iconic ice-creams with Australian home fragrance, candle and oil diffuser specialist, dusk for a dreamy creamy fragrance range. Now online and launching on Thursday August 11 2022 in dusk stores across Australia, the range including candles, MoodMist fragrant oils, tealights and melts is the very first time these […]
WPP has increased its annual net sales outlook after strong client spending in travel, tech and healthcare sectors boosted pretax profits in the first half of 2022. The world’s largest advertising group announced it made £6.8 billion ($A11.8 billion) in half-year sales and reported a 10.2 per cent increase from the previous year. Pretax profit […]
ROLLiN car insurance has partnered with creative studio Bear Meets Eagle On Fire (BMEOF) to create a 16-part mini-series celebrating important dates in hip hop history. Building on the cultural cachet of the brand launch spot — which featured a yellow puppet named Larry rapping along to Digital Underground’s ‘90s classic ‘The Humpty Dance’— ‘Hip […]
The Nova Podcast Network has released its latest show, Decoding Crypto, which aims to help Aussies understand the nuances of everything from bitcoin to blockchain. Financial journalist Edwina Stott and Collective Shift CEO Ben Simpson will host the new show, explaining the key factors of the crypto revolution starting today, Monday 8 August. The show […]
Australia’s largest independent family-owned brewery, Coopers, has unveiled a brand-new look for its portfolio of naturally conditioned ales and stouts. The first major update to core packaging in 20 years, the iconic Coopers roundel has been refreshed with a modern and clear design showcasing the brand’s heritage and brewing process. The updated packaging follows Coopers’ […]
Domino’s has released an ad campaign announcing its move into burger delivery via It’s Friday. The ad is centralised around the phrase “Finally, burgers made to be delivered”, a reference to Domino’s self-proclaimed title as the experts in food delivery. Adam Ballesty, chief marketing officer of Domino’s ANZ, said: “We’re excited to be able to […]
Michael Hill Jeweller has launched a new campaign promoting its bridal range by celebrating the love story at the heart of the brand. Developed in partnership with CHEP Brisbane, the campaign leads with a film that explores the story of Sir Michael and Lady Christine Hill, from their first meeting in 1964 through to their […]
Australian media personality Russel Howcroft has re-signed a multi-year deal as co-host of 3AW’s Breakfast show, which will see him continue to partner Ross Stevenson on Breakfast for another four years. “’We are delighted Russ is committing to 3AW for the long term”, said 3AW station manager, Stephen Beers. “Ross Stevenson and Russel Howcroft have […]
10’s Masked Singer is gearing up to return, and what it lacks in seriousness, it makes up for in silliness and usually ratings. Masked Singer will be airing from Sunday 7th of August, and it is racing onto the scene after the success of 10’s Hunted. EP Tamara Simoneau chatted with B&T, about why 10’s […]
Integrated communications firm Icon Agency has been ranked the fourth fastest growing agency in the Asia-Pacific, Middle East and Africa, according to the 2022 PRovoke PR Agency ‘Fast Movers’ rankings. Icon’s fee income for calendar 2021 grew 84.3 per cent, making it the fastest-growing and largest independent agency in Australia. The Melbourne-based indy was ranked […]
Tiger Brokers, an online broker for millennials and Gen Z, is offering fans the chance to win sideline seats to Melbourne Storm’s Round 21 clash against the Titans at AAMI Park (Friday 5 August 2022). The campaign has reached its peak, and now every Australian can also have the chance to win a Melbourne Storm […]