Boutique production company PHOTOPLAY has launched PLAYTIME, a creative platform to play and form project-based collaborations to deliver experimental solutions.
Providing greater flexibility to the structure and type of projects PHOTOPLAY undertakes, the new sub-label offers the production house a chance to launch a new team of craft-orientated directors who hail from non-traditional filmmaking backgrounds, producing content and installations that stretch beyond conventional advertising work.
“We wanted to create a side to PHOTOPLAY which focused on more experimental craft-based projects, and that was playful and better armed to drive non-conventional installations and experiential ventures, as well as content films,” PHOTOPLAY executive producer Oliver Lawrance (pictured above, left) said.
“PLAYTIME seemed the natural name, as well as being the title of a wonderful 1960s Jacques Tati film that is art directed and craft-focused like our work.”
Joining Lawrance to help drive PLAYTIME is producer Tom Slater (pictured above, right). Acknowledged this year by Screen Producers Australia’s ‘Ones To Watch’ program, he brings to the team his love for storytelling, and his production experience across TVCs, television and feature films.
“I’m super excited to join PLAYTIME and to guide our talented roster in a space that allows us to collaborate with like-minded creatives on atypical ideas, and finding unexpected ways to bring them to life,” Slater said.
PLAYTIME’s new directorial roster brings together film directors from diverse backgrounds including: design-led animation and illustration craftsman Dropbear; offbeat aesthetician with a knack for naturalistic performance and editing, Byron Quandary; high-concept visual stylist and music video director James Chappell; award-winning documentary, fashion and celebrity director Gracie Otto; and, Cannes Gold winning photographer-turned-director, Michael Corridore.
PLAYTIME is looking to collaborate with agency partners on campaigns at a much earlier conceptual stage when possible.
Dropbear has recently designed and directed the in-camera magic of the federal government’s tax campaign for BMF Australia, Byron Quandary has just completed the newly-launched Domain spot via DDB Sydney, and Michael Corridore is busy directing the upcoming brand campaign for Sydney University by The Monkeys.
The brainchild of co-founders Gina Williams-Folau (main photo) and Greer Bland, the talent agency Liquorice was born out of a desire to make things easier for brand managers. Liquorice offers social talent for brands wanting to hit the sweet spot with Kiwi audiences. Launching with a roster of big names on board including Millie Elder-Holmes, Athena […]
9000 Western Australians experiencing homelessness are about to face cold winter nights. To call for donations to the 2021 Winter Appeal, Anglicare WA has released a chilling video with renowned actor Liam Graham, best known for his starring roles in Greenfield and The Heights, experiencing mild hypothermia after spending one hour in a commercial freezer. […]
Blackmagic Design has shared how its products were used to shoot the latest commercial campaign for Chris Hemsworth’s fitness training app, Centr. The new campaign, which promotes the progressive 10 week workout plan ‘Power’ replicates the same protocols used to prepare the actor for his latest appearance in the upcoming Marvel franchise film, Thor: Love […]
Airtasker has chosen leading independent digital growth consultancy, Webprofits as a strategic partner to help them expand to new markets. Following a successful IPO in early 2021, Airtasker set its sights on the next strategic objective — expansion and growth in the UK market. After careful review, they partnered with the growth marketing specialists at […]
Cresta Awards has announced that despite having a few more weeks before entries close, this year’s Cresta Awards has surpassed its entries for the whole 2019 Season. Cresta sees this as evidence, not just of evolution in its own awards but of a wider measure of industry confidence and resilience in many markets. The awards […]