Global sports media company Perform Group has entered into a partnership with the V8 Supercars to commercialise its digital assets across Desktop, mobile and social for the coming 2015 season.
Wade Maris, head of media sales at Perform Group, says: “This is an exciting opportunity for us to be involved with the V8 Supercars, at a time when their brand continues to evolve and grow. With the sport having recently secured a new broadcast deal, and consumption of their digital assets at all-time high, the V8 Supercars is the full package that delivers for fans and brands alike. It’s a truly national, family-friendly sport, that has an innovative and clear vision for the future. We are delighted that we can help the sport continue its development by building a first-class package of digital content.”
Matt Braid, V8 Supercars commercial director, says: “V8 Supercars has seen strong growth across the business over the last year, with the most significant coming from our digital platforms. Our website, the No.1 motorsport website in Australia, is up 25% year-on-year, and our social media has seen significant growth, with Facebook doubling over the last six months.
“Working with Perform Group, which brings to the table a wealth of expertise in the building and development of digital sports content, provides us with the opportunity to capitalise on this growth and to enhance our digital offering in 2015 and into the future.”
If you’ve been watching the Olympics these past few days, chances are you’ve probably come across the talent that is US gymnast Simone Biles. Biles has encapsulated viewers with her athletic jumps, flips and all-around gymnastic genius. As a result, Biles has also dominated social media feeds, with fans pouring out their admiration for the […]
A study conducted by the University of Queensland has claimed that the social media app TikTok needs to create regulations around vaping. Researchers at the University of Queensland analysed and evaluated the content of over 800, of TikToks most viewed vaping videos. Collectively the TikToks amassed over one billion views. The study found that 63 […]
ESPN and the National Basketball League have extended their broadcast partnership for a further three seasons as part of an expanded television rights package. ESPN and the National Basketball League announce a new expanded agreement that will run for three seasons, until the end of the 2023/24 NBL season. The landmark broadcast deal comes with […]
Sydney-based co-working startup, Workit Spaces, announced today the launch of ‘Beyond The Store’, a six-part web series to uncover the smarts and passion behind successful Australian eCommerce businesses. Workit Spaces has gone where no other coworking hub has gone before, by investing over $100,000 to tell the stories of six Australian eCommerce businesses and how […]
In light of the prolonged lockdown occurring throughout New South Wales, Semi Permanent Sydney has announced new dates for this year’s festival. It will now take place between 17-19 November 2021 at Carriageworks. “Our mission, always, is to craft the best and most valuable experience for both our speakers and audience, and to ensure the […]
Acast, the independent power source of podcasting has teamed up with Comscore to provide brand suitability controls for brands advertising through the Acast Marketplace. This new innovation is part of a global partnership with Comscore, and will be available to all advertisers working with Acast Australia and New Zealand. The brand suitability solutions offered by […]
Social media management solutions company Hootsuite, has announced that Maggie Lower has joined the company as chief marketing officer. Lower will own the brand’s overall global strategy, demand generation, communications, and events. Prior to joining Hootsuite, Lower was the global chief marketing officer at Cision, the first chief marketing officer at TrueBlue, and has held […]