Vincent Sheehy has been appointed director, government relations for Australia’s leading public affairs agency, Parker & Partners, part of Ogilvy PR Australia. He will head Parkers’ Canberra operations.
Sheehy brings a wealth of experience advising in government and opposition for more than 15 years to the role, including providing Ministerial advice in the areas of Small Business, Deregulation, Competition Policy, Consumer Affairs, Sustainable Cities, Defence, Veterans’ Affairs, Immigration and Foreign Affairs among others.
Responsible for developing the Coalition’s substantial Small Business policies brought to the 2010 and 2013 federal elections, Sheehy was most recently chief of staff to the Small Business Minister and played a lead role developing the well-received $5.5 billion Federal Budget ‘Growing Jobs and Small Business Package’.
Ogilvy’s PR group managing director- corporate, Susan Redden Makatoa, said Vincent is a welcome addition to the growing Parker & Partners team.
“In a constantly changing political environment Vincent has a substantial and proven record working with Ministers, Departments and stakeholders to successfully deliver outcomes. Parker & Partners’ and Ogilvy PR’s clients are now set to benefit his experience and knowledge,” she said.
“Vincent’s background in government, network of influential contacts and knowledge of the political processes will further strengthen Parker & Partners, a recognised industry leader that works with the federal, state and territory governments, oppositions and minor parties to provide sound advice and effective campaigns.”
The appointment is effective immediately. Ogilvy PR Australia is a joint venture between WPP and STW, Australasia’s leading marketing content and communications group.
Taboola (Nasdaq: TBLA), a global leader in powering recommendations for the open web, helping people discover things they may like, announced today that it has entered into a definitive purchase agreement to acquire Connexity from Symphony Technology Group for approximately $US800 million. Connexity is one of the largest independent e-commerce media platforms in the open web, serving over 1,600 direct merchants, and 6,000 publishers.
As event planners continue to pivot towards digital, the industry has seen the incredible audience reaching capabilities of online events. Providing dynamic, personalised events without the constraints of venue limits has allowed organisers to create new digitl experiences and engagement, aided by new tech. Now, companies are rethinking how to bring in-person event back – […]
The latest findings from The Benchmark and Payback Series show advertising in news is more effective than advertising on social media platforms. When it comes to increasing brand and sales impact, ads placed in news consistently outperform both Facebook and YouTube. The findings come from The Benchmark Series, the largest cross-media advertising effectiveness study ever […]
ContentGrow has released a new study titled The State of APAC’s Freelance Writer Economy 2021. The tech company surveyed 1,200 freelance writers and journalists across seven key markets on the bloc: Singapore, Indonesia, Philippines, Hong Kong, China, India, and Australia. The report includes actionable intel on things like rates, languages, and popular niches for content […]
Twitter has just experienced its fastest growth in revenue since 2014, with the social media platform benefiting from increased interest from advertisers. Revenue was up 74 per cent YoY, according to the company’s Q2 results, reaching $US1.19 billion ($1.6 billion) from $US683.4 million ($925 million) 12 months ago. The strong results came in the same […]
Wild Turkey has announced the launch of its new global creative campaign and platform, ‘Trust Your Spirit’, featuring the brand’s creative director and spokesperson, Matthew McConaughey. The global campaign and platform ‘Trust Your Spirit’ is to encourage people to be bold, unapologetically themselves, and stay true to who they are. The global tagline and ethos […]
Telecommunications company Optus has announced it will launch the world’s first TikTok sign-language activated filter. Featuring Optus ambassador Ian Thorpe, Optus will unveil a branded effect that shows TikTok users how to say key phrases in Auslan sign language, including ‘How are you?’ and ‘It starts with Yes’, through the hashtag challenge #SignYes. Optus will […]
Podsights has revealed new insights into the effectiveness of advertising in podcasts, tracking global and Australian podcast advertising trends. This is the first Australian report to be published since ARN partnered with Podsights to set the standard for best-in-class podcast advertising measurement. The report includes additional analysis and follows a series of Measurement Masterclasses held for […]
NGEN’s 2021 charity cup has raised over $175,000 for UnLtd charity partner Gotcha4Life. Gotcha4Life is a not-for-profit foundation raising awareness and funding to provide educational workshops and innovative programs that build mental fitness in individuals and communities. While Sydney and Brisbane completed the Charity Cup in June, before Covid restrictions hit, the final leg in […]