Finalists for this year’s prestigious PANPA Advertising & Marketing Awards were announced today for member publishers from across the Asia-Pacific region.
Last year, The Newspaper Works combined its highly successful annual Ad Awards with the Marketing category of the Newspaper of the Year awards, and category segmentation now occurs by readership, as defined by emma.
The Advertising & Marketing Awards seek to recognise and celebrate advertising and marketing campaigns used by the publishing industry. The Advertising categories recognise publishers’ in-house work only, while both agency and in-house executions are eligible for the Marketing categories.
This year’s Advertising & Marketing Awards winners will be announced on Thursday September 10th, at a cocktail event, hosted by media personality Magdalena Roze at the Zeta Bar at Sydney’s Hilton Hotel at the end of day one of the Future Forum.
The Newspaper Works chief executive Mark Hollands said: “The Advertising & Marketing Awards allow us to recognise the outstanding talent and work that is reshaping how the newspaper media industry markets and sells itself to readers, advertisers and media agencies. Congratulations to all the finalists in a very competitive field of more than 500 entries.”
The finalists are below, it’s a long list.
ADVERTISING – PRINT
Best Single Advertisement for a Client
Finalists
Community Titles
Yorke Peninsula Country Times – Ardrossan Foodland
Cowra Guardian – Fly Oz Cowra
Leader Newspapers – Stockland, The Pines
Blayney Chronicle – De-Sex Your Dog He’ll Be Less Nuts
The Armidale Express Extra – Utter Declutter
Regional Titles
The Weekly Times – Elders
The Advocate, North-West Tasmania – Santa Run
Sunshine Coast Daily – Buildmore Group
The Gisborne Herald – Dirty Weekend
NewsMail – Ross Gray Motor City
National / Metropolitan Titles
NZME. – NZ Navy
NZME. – Spiderman2
The Daily Telegraph – Les Miserables Wrap
The Business Times, Singapore – Qatar
Lianhe Zaobao, Singapore –Longan and Red Date Sheep
NZME. – The Imitation Game
Best Print Campaign for a Client
Finalists
Community Titles
The Midcoast Observer – 2015 Weaner Sale
Leader Newspapers – Aumann’s
Manning Times – The Shed Company
The Chronicle, Toowoomba Life – Peter Snow & Co
The Midcoast Observer – Grown and Yearling Sale
The Courier Narrabri – Narrabri Dental Surgery
NewsLocal and Leader Newspapers – AGL Move-in Guarantee
Regional Titles
The Macleay Argus – ANZAC Day
Fairfax Regional Newspapers – Helloworld
Illawarra Mercury – Greenmeadows: Begin Your Child’s Story
Wanganui Chronicle – Kick Start
The Gisborne Herald – Larsawn Sawmilling
Geelong Advertiser – Geelong Travel
National / Metropolitan Titles
NZME. – Brand USA
The Straits Times – SG Travellers
The Strait Times –My Paper App
Otago Daily Times – McDonald’s
News Corp Australia, Sunday Style – Floral Frenzy
Singapore Press Holdings – Soshiok Food App
Best Feature / Supplement / Native Advertising Environment
Finalists
Community Titles
Hutt News – Feeling Down on the Farm
Riverine Herald – Echucamoama magazine
Upper Hutt Leader – Upper Hutt Leader 75th Birthday supplement
Warwick Daily News – Warwick Lifestyle
Nelson Mail – Admire magazine
Comment News – Education Matters
Bay News & Bay of Plenty Times – Anti-Bullying: Create an Ad
Community Newspaper Group – Perth City Style
Regional Titles
The Land – ANZAC 100 Years
The Queensland Times – Make the Grade 2015
The Advocate, Tasmania – Ignite
Newsmail – Bundaberg Hall of Fame
The Chronicle, Toowoomba – Style Magazine
Manjimup-Bridgetown Times –Manjimup Continental Store
Newcastle Herald – University of Newcastle – Celebrating 50 years
Albany Advertiser – Convoy Centenary Albany Remembers 1914-2014
Wanganui Chronicle – Celebrating Wanganui
National / Metropolitan Titles
Cruise Media Australasia – Discover- official magazine of Cruise week
Herald Sun – The Great War Magazine Series
The Sydney Morning Herald – HSC Study Guide
The West Australian – Short But Sweet
New Zealand Herald – Fiji Special, Travel
News Corp Australia – Tourism NZ South Island
Best Print Idea or Innovation Presented to a Client or Agency (OPEN)
Finalists
Herald Sun – Porter Davies
The Daily Telegraph – GE Money
Sunday Star-Times – AA Insurance
Mercury/Sunday Tasmanian/Mercury.com.au – Festival of Voices
APN Australian Regional Media – Brand Extra
Leader Newspapers, NewsLocal, Quest & Messenger – NCM Origin Energy
Herald Sun – Prado
Otago Daily Times – Dunedin Cruise Guide
Best Integrated Campaign for a Client (OPEN)
Finalists
NZME. – Skoda Fabia
NewsLocal – Jemena Fun Finder
Herald Sun – We Love Saturdays
NZME. – Brand USA
Mercury & Sunday Tasmanian – Licence to Thrill, Tasmanian Symphony Orchestra
Fairfax Media – Dan Murphy’s Good Food Partnership
The Advocate, Tasmania – Letters to Santa
Singapore Press Holdings – See the Big Picture
NZME. – Tourism Australia, “Beaches +”
CRAFT – Best Copywriting (OPEN)
Finalists
South Burnett Times – Brews and News
News Corp Australia: Escape, Sunday Style, Qweekend – Visit Auckland
The Weekend Australian Magazine – A Life Well Travelled
Fiordland Advocate – We live here because we love it
DIGITAL ADVERTISING
Best Single Advertisement for a Client
Finalists
Community Titles
Cowra Guardian – Fisher Accounting Services
Chinchilla News –Chinchilla Melon Festival
Dalby Herald – Dalby Carp Buster
National/Metropolitan Titles
News.com.au – Evil Within
The Sydney Morning Herald – DNSW Mosaic
Apple Daily, Taiwan – Unveil Toyota 86
The Advertiser, Adelaide – Great Southern Rail
Best Digital Campaign for a Client
Finalists
Regional
Winner announced on the night
National/Metropolitan Titles
taste.com.au – Coles + Taste Partnership
Fairfax Media – Myer Giftorium
couriermail.com.au / dailytelegraph.com.au – State of Origin: 100th Game TattsBet Campaign
Best Digital Idea or Innovation (OPEN)
Finalists
NewsLocal, Leader Newspapers & Quest Newspapers – Where leaders are made
Fairfax Media, Daily Life – Nike Women Move & Shaker
The Advertiser, Adelaide – EVO Sales System
NZME. – Hot Properties
Fairfax Media – ANZ GayTM Creator
Best Microsite / Native Advertising
Finalists
Regional Titles
APN Australian Regional Media – BCF “Easter Migration” Campaign
APN Australian Regional Media – Lion XXXX
National/Metropolitan Titles
The Age – Brighton Grammar Boys School Brand Discover Content Campaign
couriermail.com.au – QUT, 25 Years to change the World
The Sydney Morning Herald – Singapore Tourism
MARKETING FINALISTS
Trade Campaign of the Year
Finalists
Community Titles
Quest Community Newspapers – Win a Tradie Promotion
The Courier, Narrabri – Keep it Bright, Keep it Local
Brisbane News – Anniversary Edition
Regional Titles
Winner announced on the night
National / Metropolitan Titles
News Corp Australia – AccessOne Launch
The Australian – Influential Australia can’t ignore The Australian
News Corp Australia – News Xtend Digital Masterclass
The Sydney Morning Herald and The Age – Good Weekend 30th Anniversary Campaign
Fairfax Media NZ – AdPlan
Sunday Star-Times – Perfect Sunday
The Australian – The Australian Business Review Trade Launch
Singapore Press Holdings – SPH iink Awards
Consumer Campaign of the Year
Finalists
Community Titles
NewsLocal – #SnapSydney
Leader Newspapers – Golden Spanner Promotion
Community Newspaper Group – Consumer Campaign of the Year – E- Paper Subscriptions
NewsLocal – Great War & Me
Regional Titles
Geelong Advertiser – BoxCATS
APN ARM – Free Seeds Campaign
Waikato Times – Our People, Our Stories, Our Times
Townsville Bulletin – Moments in Time
APN ARM – Prehistoric Dinosaur Collection
Bay of Plenty Times – Meet our Digital Team
Geelong Advertiser – Cats Finals
National / Metropolitan Titles
Singapore Press Holdings – See the Big Picture
The New Paper – The New Paper Big Walk
The Australian – 50th anniversary
The New Zealand Hearld – Driven.co.nz
News Corp Australia –Disney Read to me Storybooks and CDs Collection
The Australian, The Australian iPad app
News Corp Australia, Extra Extra
Best Cause-Related Campaign or Community Service
Finalists
Community Titles
Hutt News – Feeling Down on the Farm
Tully Times –Read to Me Day
Kalgoorlie Miner –Community Support through Tough Times!
Community Newspaper Group – Christmas Lights Campaign
Leader Newspapers – Local Grants
Regional Titles
Queensland Country Life – The Glovebox Guide to Men’s Health
Geelong Advertiser – Adopt a Family Appeal
Townsville Bulletin – Cook the Chooks
Newcastle Herald – Hunter Health Kick
Geelong Advertiser – Little Cribs Project
The Timaru Herald – 150th Anniversary
National / Metropolitan Titles
News Corp Australia – Pride of Australia medal 2015
The Daily Telegraph, The Sunday Telegraph and news.com.au –Fair Go For the West 2015 – Fairer Smarter
NZ Farmers Weekly – Land your dream job
New Zealand Herald – Pride of New Zealand Awards
The West Australian – ANZAC Centenary
The West Australian – The Orange Seed Project
Sponsorship of the Year
Finalists
Community Titles
Community Newspaper Group – CNG and Telethon Kids Appeal
Kalgoorlie Miner – Regional Arts Australia Summit
Hutt News & Upper Hutt Leader – Great Toyota Giveaway
Joondalup Weekender – City of Joondaulup
Regional Titles
Fiji Times – Kaila! Star Quest
Tasmanian Country – Agfest 2015
Fiji Times – The Fiji Performers Rights Association Awards
The Courier (Ballarat) – Good Food Ballarat
The Mandurah Mail – Mandurah Crab Festival
Newcastle Herald – Surfest
National / Metropolitan Titles
dailylife.com.au – Daily Life & All About Women 2015
stuff.co.nz – Round the Bays 2015
stuff.co.nz – Art in the Dark
News Corp Australia – Cannes Lions Sponsorship
Best Young Reader Program (OPEN)
Finalists
The Courier Mail – Forever Heroes
Townsville Bulletin – Youth in Print
The Advocate, Tasmania – Ignite
The Advertiser and Sunday Mail – Children’s Literacy Month
Otago Daily Times – Class Act/Extra!
NewsLocal – Great War & Me
Newcastle Herald – School Newspaper Competition
The Straits Times – A Year In The News
EXECUTIVE EXCELLENCE (OPEN)
Team Collaboration / Team Player of the Year
Finalists
Courtney Greisbach – The Advocate, Tasmania
Jean Paul Gaultier – Herald Sun
Creative Services Team of the Year
Finalists
APN ARM – 8am Advertising
Fairfax Media – Trade Marketing Design Studio
NZME. – Advertising Creative Team
Fairfax Media –Digital Innovation Services
The Canberra Times – Creative Services Team
Sales Person of the Year
Finalists
Eamonn Sheehan – Cairns Post
Ben Kirkby – Fairfax Media
Laura Mason – Fairfax Media
Sheree Richardson – News Corp Australia
Lauren Butler – Fairfax Media
Sarah Dyer – NZME.
Lorraine Dunstan – Coffs Coast Advocate
Emily Green – Fairfax Media
Samantha Sainsbury – The Canberra Times
Sales Team of the Year
Finalists
NZME. – Real Estate Team
The Australian
Fairfax Media –AMM, Direct Sales Team
The Examiner – Domain Team
APN Australian Regional Media – Team NSW
NZME. – Agency Team
News Corp Australia – NSW Key Accounts (Categories)
Fiordland Advocate
Newcastle Herald
News Corp Australia – North Sales Division
Individual Designer / Creative Services Professional of the Year
Finalists
Bevan Wills – Wairarapa Times-Age
Melanie Yun – News Corp Australia
Justine Black – NZME.
Kylie Strachan – Herald Sun
Michael Fuiava – NZME.
Peter Coram – Sunshine Coast Daily
Clare Catt – News Corp Australia
Cole Jamieson – Bay of Plenty Times
Sales Manager of the Year
Finalists
Amanda Upton – Fairfax Media
Rachel Savio – The Australian
Kylie Boyle – The Examiner
Jo Dryden – Newcastle Herald
Kylie Fletcher – Quest Community Newspapers
Nancy Veart – APN Australian Regional Media
Marketing Team of the Year
Finalists
Fairfax Media – Trade Marketing Team
Community Newspaper Group
News Corp Australia – CRM Team Group Marketing
News Corp Australia – National Retail Marketing Team
NZME.
News Corp Australia – National Trade Marketing Team
