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B&T > Media > Pandora Launches Second In-agency Radio Station
Media

Pandora Launches Second In-agency Radio Station

Rochelle Burbury
Published on: 14th June 2017 at 10:29 AM
Rochelle Burbury
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Global music streaming service Pandora has announced the launched of its second in-agency radio station, Carat Radio, as an extension of its Pandora for Business offering.

Carat Sydney approached Pandora earlier this year looking to partner with a music provider that could energise the office, and reflect the agency’s culture.

Pandora worked closely with Carat to identify the agency’s favourite songs and artists, and working with Pandora’s Sydney-based curation team to create a personalised radio experience.

Carat Radio, which launches tomorrow, will play the music that the agency’s staff love throughout the office all day, every day.

Carat Radio logo

Pandora has once again partnered with Mood Media to install Carat Radio and to manage the audio feed and upload process.

“Carat Radio is a fantastic way to invigorate our staff and provide an uplifting, fun and engaging office environment,” Carat CEO Paul Brooks said.

“We’ve had a great time working with Pandora to create a station and music experience that’s unique to Carat and our culture.”

“Following our successful partnerships with several brands this year, Pandora is using the same technology to create the ‘sound of Carat’,” Pandora’s director of business development and partnerships for Australia and New Zealand, Rick Gleave, said.

“It’s a perfect way for brands to create a unique music experience that reflects their positioning, culture and provides an engaging environment.”

The in-agency station is Pandora’s second, following the launch of Starcom Radio in January.

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Rochelle Burbury
By Rochelle Burbury
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Rochelle Burbury is an award-winning journalist and editor with over 25 years of experience in media and communications.  She is the former Marketing & Media Editor for B&T as well as the Australian Financial Review, The Australian, and The Sydney Morning Herald, and Consulting Editor for AdNews. In 2023, she won B&T's Best of the Best in PR and in 2024 featured in the B&T Women in Media Power List. Rochelle’s extensive experience makes her a valuable contributor to B&T.

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