Face shaving company Schick for Men wants to champion all fans and their commitment to their team with a new gamification campaign.
Whether they watch the game from home or come dressed head to toe in team colours to a game, Schick wants to enable those fans to raze their game and take their support to the next level.
The ‘Raze Your Game’ app, digitizes a time-honoured sport ritual: face painting. Schick seeks to champion fans’ commitment and encourage them to ‘raze their game’ and take their fan-ship to the next level: by digitally ‘painting’ their faces and sharing it to their social networks.
Nothing says commitment like a fully painted face at a sports match and TheFARM with Schick is letting fans do just that.
Schick for Men is proud to be able to join the sporting conversation with Australian fans and provide them the opportunity to ‘raze their game’.
“Our campaign highlights Schick’s support of men everywhere – both on the field, in the stands, or tuning into the game from home,” said Aymin Diab, Schick Men brand manager.
The Schick ‘Raze Your Game’ App launches today. To raze your game face, click here.
Client Service Director: Kirsten Dunlaevy
Senior Account Manager: Sara Solar
Creative Director: Roger Gehrmann
Art Director: Nick Strine
Head of Production: Chris Sheriff
Media Agency: MEC
In this opinion piece, Patrick Sim, senior vice president for the APAC and MEA regions at Epsilon (pictured above), talks about ways companies can go about building lasting relationships with their clients. If there’s one thing that companies have learnt from the pandemic is the importance of keeping customers happy and having them continuously come […]
Across the world, rising costs are causing anxiety and financial struggles for consumers. The worldwide impact of inflation is affecting their outlook and behaviour. More than half of consumers globally are struggling financially because of inflation and the increasing price of fuel, housing and everyday goods. Russia’s war on Ukraine intensifies their concerns around supply-chain […]