Outdoor Player goa Offers Charities To Win Share Of $1m Worth Of Media Space

Outdoor Player goa Offers Charities To Win Share Of $1m Worth Of Media Space
SHARE
THIS



Queensland outdoor media provider goa is once again welcoming applications from community organisations far and wide looking to share their message with South East Queensland via THE goa GRID and THE ICONIC SERIES.

Each year, goa chooses a number of community organisations through their Community Partnership Program to partner with and share in a whopping $1 million worth of free media space.

The program is an opportunity for community organisations to think creatively to execute a campaign that engages with an audience of over 500,000 people in South East Queensland every day.

To participate, applicants are asked to answer a creative brief available on their website. Applicants are encouraged to think creatively to align their campaign with their business objectives and drive engagement with their cause in this world of hashtags, clicks and swipes.

Chris Tyquin, CEO and joint managing director at goa, said: “Our Community Partnership Program has launched many innovative and engaging campaigns over the years, which have generated incredible results for our partners.

“Some of the best creative concepts have developed from very simple ideas and have taken on a life of their own through the use of THE goa GRID and THE ICONIC SERIES.”

Michelle La Pla, spokesperson for Anglicare Queensland – a 2017 community partner – said: “The Anglicare Arts&Minds Initiative was able to come to life with the help of the goa Community Partnership Program.

“It was a brilliant, innovative project to be a part of and became a fun way to start a conversation about a serious topic in our community – mental health.”

Anglicare’s Arts&Minds campaign included the world’s first live art auction run solely on digital billboards, and reached over 4,400,000 impressions with their campaign, most of which were within their younger target demographic – and the charity wasn’t the only partner to see significant results from the goa partnership.

The Great Barrier Reef Foundation, another 2017 partner, embarked on a mission to harness the power of everyday citizens to look after the reef.

Cassandra Erbs, director of marketing and business development of the foundation, said: “The partnership with goa has enabled a level of engagement we never thought possible.

“Their commitment and passion in helping us find a way to get more people involved in looking after our reef was evident in every part of the campaign.”

To submit an application for the 2018 Community Partnership Program or for further information, head to the goa website. All community organisations, big or small, are encouraged to put their name forward for this chance at a community partnership in 2018.

Please login with linkedin to comment

Community Partnership Program goa

Latest News

BRISBANE, AUSTRALIA - MAY 12: James Tedesco of the Roosters scores a try during the round nine NRL match between the Sydney Roosters and the Canberra Raiders at Suncorp Stadium on May 12, 2019 in Brisbane, Australia. (Photo by Bradley Kanaris/Getty Images)
  • Media

Nielsen: Live Sport Is Delivering More Value For Sponsors

Despite the abridged seasons and lack of crowds, live sport has never been so valuable, according to new data from Nielsen. Nielsen’s year-to-date analysis shows positive year-on-year value gains for both the AFL and NRL, despite the COVID-19 outbreak. At the end of round 3 of the AFL Premiership season, total game inventory value had […]

by B&T Magazine

B&T Magazine
?stanbul, Turkey - August 28, 2017: Woman using smart phone on a wooden desk. The smart phone is an iPhone 6 plus displaying Twitter application.  iPhone is a touchscreen smartphone developed by Apple Inc.
  • Media

Reports: Twitter Is Working On A Subscription Service

Twitter is planning to launch a new subscription service, according to reports. A job listing for a senior full-stack software engineer has been shared online, revealing Twitter is working on a new subscription project. “We are a new team, codenamed Gryphon. We are building a subscription platform, one that can be reused by other teams […]

by B&T Magazine

B&T Magazine
Stateside Sports Selects Emarsys For CDP Technology
  • Technology

Stateside Sports Selects Emarsys For CDP Technology

Stateside Sports, Australia’s home of United States sports lifestyle, has partnered with Emarsys, the only omnichannel customer engagement platform built to accelerate business outcomes, as it looks to double its customer database and retail presence within the next two years.

AUSTIN, TEXAS - JUNE 18: (EDITORIAL USE ONLY) (Editors note: This image was computer generated in-game) Alice Powell of Great Britain celebrates her podium position during the W Series Esport League Round 2 at Circuit of The Americas on June 18, 2020 in Austin, United States. (Photo by Clive Rose/Getty Images)
  • Media

Getty Images Inks Deal With W Series Esports League

Getty Images and W Series have announced an exclusive deal which sees Getty Images serve as the Official Photographic Partner of the newly launched W Series Esports League. Brand-new for 2020, the W Series Esports League will see W Series drivers from around the world compete in the first official women only simulated racing league. […]

Closeup of a man hand holding cellphone with internet browser on screen. Man with spectacles relaxing sitting on couch while looking at mobile phone. Closeup of mature latin man using smartphone to checking email at home.
  • Technology

What’s Next For Advertising On iPhones?

Wondering what's next for advertising on iPhones? You could give Tim Cook a call or, failing him answering, read this.

by B&T Magazine

B&T Magazine