oOh!media has announced it has secured a long term contract with QIC for 10 of its Australian key shopping centres, many of which have undergone renovations or looking forward to multi-million dollar re-developments.

The QIC agreement further strengthens oOh!’s market leadership in retail media nationally and is the latest of several new contract wins and extensions oOh! has secured throughout 2015. These agreements have enabled oOh! to roll-out over 1000 new state of the art digital and static assets across its portfolio.

The QIC contract includes existing and new digitised and static advertising panels across the ten centres, including Victoria’s Eastland, Castle Towers in New South Wales and Robina Town Centre in Queensland.

Commercial director of oOh! Retail, Blair Hamilford, said the portfolio of QIC shopping centres is one of the best in Australia and, with a number of the centres subject to major upgrades, will become even more attractive for shoppers and advertisers in future.

“We are delighted to continue our long-standing relationship with QIC and bring them oOh!’s world leading retail media solutions,” he said.

oOh! is the largest provider of retail media solutions across over 530 large, medium and local-sized centres in Australia.

Managing director of QIC global real estate, Steven Leigh said the group was pleased to continue working with oOh!, which is world renowned for Out Of Home and retail media innovation.

“We have worked with oOh! for a number of years, and the next stage of our relationship will see us take retail media to a new level,” he said.

oOh!’s leading retail media offering includes over 8,200 state of the art digital and static screens that enable advertisers to tailor their advertising based on the time of day, temperature and other variables and can link their creative to mobile, online and social channels.

The 10 QIC shopping centres include: Canberra Centre, ACT; Castle Towers, NSW; Westpoint Blacktown, NSW; Eastland SC, VIC; Watergardens Town Centre, VIC; Woodgrove SC, VIC; Robina Town Centre, QLD; Logan Hyperdome, QLD; Grand Central, QLD; and, Noosa Civic, QLD.