B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Federal Election
  • Pinterest
  • AFL
  • WPP
  • Anthony Albanese
  • AI
  • NRL
  • Thinkerbell
  • Channel 10
  • EssenceMediaCom
  • State of Origin
  • News Corp
  • Cairns Hatchlings
  • Spotlight on Sponsors
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: oOh! Pinches Cassandra Cameron From JCDecaux
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Advertising > oOh! Pinches Cassandra Cameron From JCDecaux
Advertising

oOh! Pinches Cassandra Cameron From JCDecaux

Staff Writers
Published on: 15th May 2023 at 9:13 AM
Staff Writers
Share
2 Min Read
SHARE

oOh!media has appointed JCDecaux’s Cassandra Cameron to a newly created group director – network strategy role.

Cameron had previously served as JCDecaux’s executive general manager – revenue strategy and operations. In her new role, she will drive commercial network strategy, transforming how oOh! continues to grow its commercial investments across the largest Out of Home network.

She will also generate and execute new strategies to optimise network profitability as oOh! moves towards a digital-first future.

Robbie Dery, chief commercial operating officer, oOh! said: “I am delighted that oOh! continues to attract the industry’s top talent to our business. We focus hard on ensuring we have the right capabilities and experience as we continue to transform our business and lead the Out of Home industry towards a digital first future. This newly created role is critically important to the ongoing success and evolution of oOh! in a media sector that is growing rapidly. Cassandra has extensive industry experience, combined with strong market relationships, and is the perfect person to drive our commercial network strategy into the future.”

With more than 13 years out-of-home experience, Cameron has held senior leadership positions at both APN Outdoor and JCDecaux in roles spanning finance, revenue strategy, operations, programmatic, pricing, and monetising OOH inventory. She is also a member of the IAB’s Digital OOH Council.

Cameron said: “It’s an exciting time to be in OOH, with the increasing digitisation of inventory and the launch of a new audience measurement tool MOVE 2.0 next year. I am passionate about the sector and can’t wait to join Robbie and the oOh! team to continue growing and optimising their extensive network.”

Cameron started in the role today.

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: Cassandra Cameron, JCDecaux, oOh!Media
Share
Staff Writers
By Staff Writers
Follow:
Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

Latest News

Seven West Media’s Sales Boss Henry Tajer To Step Down
16/06/2025
ID Collective Opens Business With Blunt By Adding The Umbrella Brand To Its Agency Portfolio
16/06/2025
Criteo Reveals ‘For The Love Of Commerce’, “To Shape & Improve The AI-Driven Commerce Experience”
16/06/2025
Inside Selena Gomez’s Purpose-Driven Beauty Empire: Rare Beauty CPO Goes Beyond Gloss At Vogue Codes
16/06/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?