Jonesy And Amanda Talk 10 Years Together, Radio Fails And Poo Gags

Jonesy And Amanda Talk 10 Years Together, Radio Fails And Poo Gags
SHARE
THIS



Time is limited, and consumers don’t want to hear on-air introductions of new radio talent anymore, said Brendan Jones, from Australian Radio Network (ARN) radio show Jonesy & Amanda.

“The days of the getting-to-know-you thing, people don’t have time for that anymore,” he said, referencing how people go on air and say ‘oh well, let’s learn a bit about such and such’.

“We did this in the early days, but now people don’t care. They have no time.”

Speaking to B&T after their live broadcast in Sydney’s theme park Luna Park in celebration of 10 years on air together, Jones explained how new talent coming into radio can’t do all the introduction stuff. However, that’s not to say that new groups can’t make it work.

20150227_094253_resized

“I do think radio shows can come in and go bang,” said other half of the duo, Amanda Keller.

Jones added: “You can listen to other radio shows and you can hear them forcing rapport, and it’s not because they’re bad, it’s because they haven’t caught up yet.”

Having a decade on air together, Jones and Keller have clearly found a formula that works for them and their audience, it’s all about their personalities. Throughout their broadcasting together the duo has played around with comedy sketches and scripted bits and bobs, but they often fell flat.

“What works well for us, is just us being us,” said Keller. “Added characters and scripted things aren’t us. And that’s what we’ve learnt through the years.”

Jones added: “Also, when we agree, that’s when it doesn’t work.”

“But from that,” debated Keller, “what I love about this job is that we don’t have to take fake opinions. Some shows, the producers say ‘she said that so you have to say that’. Radio, on our show, we are ourselves.

Jones added: “A radio show has to give something to someone. And I wish I understood this formula sooner. It took us 10 years to get to it, but right now we’re exactly where we need to be as a radio show goes.”

Starting a new duo from scratch though would be one thing Keller would never do again.

“If we do break up,” Keller said, turning to Jones, “I’m not going to do this again. Because I can’t bear to go back to do all that again.”

It was a tumultuous year for radio in 2014 with a number of shows swapping around, new talent popping up and some shows being cut completely.

However the Jonesy & Amanda show on 101.7WSFM reached number two spot in the breakfast radio ratings numerous times last year, battling it out against rival ARN brekkie duo Kyle and Jackie O.

The ultimate dream though, says Jones, would be to beat Alan Jones’ 2GB who has sat a firm number one for a long time.

“Alan is such a habit, and he’s a good habit,” said Keller. “He’s a very very good broadcaster, so he deserves to be where he is.

“I don’t know if that’s our mission though. It’s not an expectation of ARN for us to do that.”

“It would be good though,” chimed in Jones.

Keller added: “We’ve been here for 10 years. Last year we went number one, but for nine years we just turned up every day, we do our job to the best of ability…it can’t always be about number one or else only one team would show up every day. To the outside world it’s all ratings driven, to us it’s a job. It’s fun.”

“So we’re happy we’re a big number two,” joked Jones.

 

Please login with linkedin to comment

Advertising Standards Bureau Hills Young Innovator of the Year Award

Latest News

Verizon Media Academy Ends For 2021 With Youth Charity Pitch-Off
  • Advertising
  • Media

Verizon Media Academy Ends For 2021 With Youth Charity Pitch-Off

Verizon Media’s talent program has come to an end for the third year, closing with a hybrid pitch-off event for Musicians Making A Difference (MMAD). The Verizon Media Academy class of 2021, made up of 44 emerging leaders from across Australia and New Zealand media, advertising and marketing industry, were given just one hour to […]

Industry’s Gamers Unite For UnLtd’s Virtual Rocket League Comp
  • Advertising
  • Marketing
  • Media

Industry’s Gamers Unite For UnLtd’s Virtual Rocket League Comp

Social purpose organisation UnLtd’s Big Games competition has raised a combined $85,000 for children and young people at risk. Running over five weeks, the competition involved 32 teams from across the advertising, marketing and media industries battling it out virtually for a chance to qualify for the Rocket League final. The tournament culminated in a […]

Sam Worthington And Phoebe Tonkin To Star In New Stan Original Film ‘Transfusion’
  • Media

Sam Worthington And Phoebe Tonkin To Star In New Stan Original Film ‘Transfusion’

Stan has announced that the Stan Original Film Transfusion commenced filming in Sydney earlier this week and will premiere on Stan in 2022. Transfusion is a taut, muscular thriller starring Sam Worthington (Avatar) as Ryan Logan, a former Special Forces operative, who is battling to cope with life after the loss of his wife and is thrust […]

COVID-19 Saw Stock Imagery Return To Harmful Gender Stereotypes
  • Advertising
  • Marketing

COVID-19 Saw Stock Imagery Return To Harmful Gender Stereotypes

According to a decade of data collected by iStock, Australian brands turned to imagery depicting outdated gender stereotypes during the pandemic. Tracking the keyword ‘women’, iStock by Getty Images found that in 2020, ANZ brands and businesses reverted to gender stereotypes. Images of mothers home-schooling were used at almost twice the rate of images of […]

by B&T Magazine

B&T Magazine
Maddison Connaughton Ends Time As Editor Of The Saturday Paper
  • Media

Maddison Connaughton Ends Time As Editor Of The Saturday Paper

Schwartz Media is congratulating Maddison Connaughton on her three years as editor of The Saturday Paper. Connaughton has decided to finish up her editorship this month. “It’s been an honour to edit the paper,” Connaughton said. “The Saturday Paper is one of the brightest voices in Australian media and I have been happy to see […]

Teenage boy wearing headphones works at desk in his bedroom
  • Media

New Research Names Olivia Rodrigo And BTS The Most Popular Study Music

Research from EdBbirdie using Spotify data has identified the most popular songs to study to. After analysing thousands of studying and homework playlists on Spotify, American singer Olivia Rodrigo’s ‘drivers license’ came out as top song to study to. It featured on 48 study playlists, while other top songs included ‘Ophelia’ by The Lumineers, ‘Falling’ […]

Happy woman drinking tea and waving to someone while having video call over desktop PC in the evening at home.
  • Marketing
  • Opinion

Building A Successful Remote Marketing Team

Dayna Stewart is the Business Director – Digital Marketing, Media & Creative Services at The Nudge Group. Here, she discusses the challenges that come with building a successful marketing team when working remotely. Before COVID-19 changed the way businesses work, most marketing teams spent their days together in a meeting room collaborating on the next […]

Opinion

by B&T Magazine

B&T Magazine
Australia’s The Kid LAROI Joins Billie Eilish, Dua Lipa, Olivia Rodrigo And More In iHeartRadio Festival Line-Up
  • Media

Australia’s The Kid LAROI Joins Billie Eilish, Dua Lipa, Olivia Rodrigo And More In iHeartRadio Festival Line-Up

The line-up for the 2021 iHeartRadio Music Festival has been announced as the legendary event returns live in Las Vegas in September. This year, the epic two-day lineup for the iHeartRadio Music Festival main stage will feature performances by Billie Eilish, Cheap Trick, Coldplay, Dua Lipa, Florida Georgia Line, Journey, Khalid, Lil Baby, Maroon 5, Nelly, […]

Shop! ANZ Calls On Industry To Participate In ANZ Shopper And Retail Marketing Industry Survey
  • Marketing

Shop! ANZ Calls On Industry To Participate In ANZ Shopper And Retail Marketing Industry Survey

Shop! ANZ is calling on shopper and retail marketing professionals from all retail related disciplines to participate in the first ANZ Shopper and Retail Marketing Industry Survey in four years. This important research provides a guide of where the retail marketing industry in Australia and New Zealand has come from and what is anticipated to […]