OIS Appoints Cecilia Dinis As Client Success Director

OIS Appoints Cecilia Dinis As Client Success Director

OIS, the technology platform that centralises third-party measurement and verification reporting across all forms of out-of-home media to improve analytics and optimisation, has appointed Cecilia Dinis (pictured) as its client success director.

Dinis has a wealth of experience working in media agencies and ad tech companies, specialising in strategic planning and buying across above- and below-the line media and omnichannel programmatic platforms.

Her background has included working with ADMATIC and global travel platform Sojern, across a range of clients and verticals.

A trusted advisor, Dinis is passionate about driving enhanced campaign reporting transparency that delivers incremental value for clients.

In her new role at OIS, Dinis is responsible for maintaining client relationships across the multiple agencies and teams that OIS works with, and providing the support and training that enables OIS to optimise its investment in the OOH sector.

In addition, she will future proof client investment by educating them on the changing landscape as OOH market, technology and data opportunities evolve.

Dinis’ broad experience outside of the OOH space was a contributing factor in her appointment, according to OIS Founder and CEO Justin Singh, who said: “We are data-driven specialists in the OOH sector, but see huge benefit in building our broader experience, across the likes of attribution and programmatic. Cecilia fits perfectly with this approach of employing a balanced mix of skill sets from outside the OOH industry.

“Her client relation skills are second to none and she is well respected in the industry. She fits perfectly with our mission of being independent advisors our clients can trust, and we are already seeing an impact.”

Dinis said she was thrilled to join OIS and was looking forward to making a difference to client campaigns and outcomes.

“Having experience working across many ad tech platforms, I was instantly impressed and pleasantly surprised by the OIS tech. I immediately saw the value, benefits and its role in addressing clients’ current verification challenges. I’m eager to support continual growth and adaptation for OIS and its clients as the market evolves to best service their needs,” she said.

Dinis’ appointment is effective immediately.




Please login with linkedin to comment

OIS

Latest News

AZK Media Launches Customer Catalyst As Demand For Video Content Grows
  • Advertising

AZK Media Launches Customer Catalyst As Demand For Video Content Grows

Technology PR and marketing agency AZK Media, has launched a pure play video-content business called ‘Customer Catalyst’ as demand for premium video content continues to surge. Lead image: Wayne Williams & Azadeh Williams Research shows 64% of businesses see an increase in website conversions from having a customer testimonial video as part of their marketing […]

G Squared Hires The Hallway’s Chris Murphy To Lead New Creative Arm
  • Advertising

G Squared Hires The Hallway’s Chris Murphy To Lead New Creative Arm

Digital consultancy G Squared has launched a performance media creative division that will be led by The Hallway’s former general manager, Chris Murphy. The new capability enables G Squared clients to tap into a team of creative specialists who will develop, optimise and scale effective campaigns across digital media channels. G Squared said that it […]

Want your business to become more competitive? Invest in people
  • Opinion

Want your business to become more competitive? Invest in people

Learning and development can sometimes fall into the “nice to have” bucket – but John McNerney, managing director AUSEA at Yahoo, makes the case that in a tech-driven age marketing leaders should prioritise their employees’ development if they want to get a leg up on competitors. Good businesses are like ships. They’re places where everyone […]

Gabby’s Dollhouse Stage Show Set To Tour The World From 2025
  • Marketing

Gabby’s Dollhouse Stage Show Set To Tour The World From 2025

Universal Live Entertainment Announces Global Partnership with TEG Life Like Touring to Produce a Live Show Version of DreamWorks Animation’s Gabby’s Dollhouse. DreamWorks Animation, Universal Live Entertainment, and TEG Life Like Touring will be collaborating on a live touring show inspired by the magical world of hit series Gabby’s Dollhouse. TEG Life Like Touring revealed […]