Nine Appoints Jonathan Fox As Director Of Effectiveness

Nine Appoints Jonathan Fox As Director Of Effectiveness

Nine has hired Jonathan Fox in the newly created role of director of effectiveness, with a brief to prove the return on an advertiser’s investment when partnering with Nine and 9Powered.

Fox was most recently head of effectiveness at Ebiquity where he played a key role in the marketing and media consultancy’s landmark Payback Australia Study, which comprehensively examined the effectiveness of different media channels and unequivocally proved the power of television and premium online video for advertisers.

Nine chief sales officer Michael Stephenson said: “We are tremendously excited about Jonathan’s appointment and we can’t wait for him to join Nine.

“We are focused on developing big creative ideas and using our unique assets to create marketing platforms for brands.

“We now want to prove that the ideas we create deliver real returns for our partners and that you get a better return on your advertising dollar when you invest with Nine.

“We will work even more closely with our partners and use a range of econometric and attribution-based modelling tools to demonstrate the impact that their media is having in delivering real business outcomes. It’s another example of how Nine is innovating to meet the needs of our ever-changing market.”

Fox has been at Ebiquity for the past three and half years and prior to that he was an econometrician in the UK with marketing effectiveness agency Holmes & Cook.

“I’m immensely excited to be joining 9Powered and working with a team which has built a reputation for delivering powerful bespoke solutions to marketers,” said Fox.

“There is a real opportunity for Nine to help marketers more clearly demonstrate the impact their media is having, in terms of return on investment.”

Fox will work within the 9Powered team and begin on October 29.

Please login with linkedin to comment

9powered Nine

Latest News

AFR Remya Ramesh head of digital experience at Coles for BOSS Young Executive of the Year  Wednesday 16th June 2021 Photo by Eamon Gallagher
  • Media

AFR BOSS Names Winners Of 2021 Boss Young Executives Awards

In a year where ‘business as usual’ is anything but, AFR BOSS reveals six of Australia’s most inspirational and outstanding young leaders who excelled during the pandemic. The six have been crowned the 2021 BOSS Young Executives in the prestigious awards program, now in its 18th year. Run in conjunction with global leadership consulting firm […]

QMS Renews Contract With Manboom
  • Marketing

QMS Renews Contract With Manboom

On first inspection, B&T was hoping to bring you some manboobs news here. But as you'll see, it's a girdle-free read.

Marketing strategy on digital mobile platform - cross-device tracking programmatic advertising and multi targeting with laptop and mobile phone gadgets.
  • Technology

Index Exchange And MediaMath Join The Human Collective

HUMAN Security (formerly White Ops) today announced two new founding Human Collective members: Index Exchange and MediaMath. Together they participated in thought-provoking panel discussions during the recent IAB Tech Lab CTV & Video Advertising: Growing with Standards virtual event where they emphasized how important it is to work together in the fight against fraud on […]

by B&T Magazine

B&T Magazine
SCA Appoints Cathrine McVeigh To Head Of Audio Production And Operations
  • Media

SCA Appoints Cathrine McVeigh To Head Of Audio Production And Operations

SCA has announced the appointment of Cathrine McVeigh to head of audio production and operations. She will be part of the content leadership team. In the newly created role, McVeigh will oversee the creation of SCA’s new audio production and content operations hub and lead a combined team across the country to deliver a rapidly […]