New Tech: Aussies To Shop Straight From SMS Through Yotpo Platform

Yotpo, the eCommerce marketing platform that helps brands strengthen their relationships with consumers, today announced the launch of a first-of-its-kind SMS feature, Click-to-Buy, which advances personalisation through text messaging.

Furthering its commitment and focus on SMS innovation following an acquisition, Yotpo SMSBump is now entirely integrated into the platform and available for the Australian market— offering unique capabilities to deliver a personalised experience for every shopper, with content that is expertly tailored, timed, and relevant to them. Yotpo has also appointed Omer Bar-Joseph (pictured above) as general manager of Yotpo SMSBump, and expanded the team even further to include more dedicated customer support and product development resources.

New Feature, More ROI: Click-to-Buy

SMS marketing is becoming a key way for eCommerce brands to accelerate consumers path to purchase and maximise results and revenue. With Yotpo SMSBump’s new Click-to-Buy feature, brands have the flexibility to send individualised product recommendations via SMS (down to specific product variants like colour, size, or sale item); add GIFs automatically with product images from a Shopify store; and pre-populate a discount or loyalty reward code once the consumer clicks the text message.

Yotpo SMSBump and innovative features like Click-to-Buy deliver even more value for brands when combined with Yotpo’s loyalty and reviews solutions. Brands using Click-to-Buy in a beta program saw up to 20x ROI, while merchants using more than two or more Yotpo products have seen their eCommerce sales grow 54 percent faster than those using only one.

“Integrating SMS into our marketing campaigns has introduced a new way to communicate with our customer base in ways we couldn’t imagine. The performance we see on the SMS exclusive sales is incredible, in fact, Princess Polly has seen 20 percent subscriber growth and 16x total ROAS quarter-over-quarter. Being able to send personalised text messages throughout the customer lifecycle is a must for delivering the best customer experience,” said Kim Zorn, head of performance at Princess Polly.

Innovation and Focus: eCommerce, mCommerce, and Beyond

Yotpo SMSBump has more than doubled growth since 2020, and by the end of 2022, will have tripled the dedicated product and R&D team for its SMS offering. Yotpo acquired SMSBump in January 2020 and together, the companies have enabled more than 30,000 eCommerce brands — including Princess Polly and LSKD — to grow opted-in followers with automated, personalised SMS marketing campaigns. Yotpo SMSBump is the number one app in its category on Shopify.

“SMS is not a trend—it’s table stakes for reaching consumers today. Yotpo SMSBump symbolises our commitment to offering the most advanced SMS marketing solution for mobile-first commerce. By developing deeper synergies with Yotpo’s other marketing solutions, delivering more cutting-edge features, and offering strategic guidance, we can support any eCommerce brand looking to maximise engagement and revenue with SMS,” said Omer Bar Joseph, general manager of Yotpo SMSBump.

According to the 2022 Inside Australian Online Shopping Industry Report, an astounding 73.1 percent more purchases were made online in 2021 compared to 2019, demonstrating the strong change in shopper behaviour over the past two years. Research from Shopify found that 71 percent of purchases during last year’s Black Friday / Cyber Monday came from mobile devices, and nearly 73 percent of internet users are expected to access the web solely via their smartphones by 2025.

“It’s no secret customer attention spans are continually decreasing, and Gen Z is easily the most distracted. Tools like Yotpo’s Click-to-Buy cater to the way emerging generations like to engage with brands- quickly and seamlessly. The idea of contextual commerce, surfacing a product a customer can buy in real-time, is a capability every brand should be thinking about. Given the ROI we’re seen with traditional SMS, we’re excited to start offering this new technology to Princess Polly customers,” Kim Zorn added.

Click-to-Buy is now available to all Yotpo SMSBump customers. To learn more, visit Yotpo SMSBump.

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