Creative design agency, ishimodo has finished its new packaging design for Tony Ferguson, signalling a relaunch for the weight loss brand.
The brand wanted to redefine who they were, as well as presenting the brand to a new audience. The team at Tony Ferguson recognised that the packaging was a critical piece of their relaunch program.
The brief was to create a new range of clear and engaging pack designs for the new Tony Ferguson program strategy, and, following some team discussion and design evaluation, ishimodo created two ranges to appeal to different audiences: a ‘Practitioner only’ channel where members have consultations with a Tony Ferguson Practitioner and an ‘Impulse channel’ where products would sit in store as POS for all consumers.
The Practitioner only packaging had to have a very professional, unisex, almost clinical look about it, whilst the Impulse range had to detail taste and serving suggestions, including product photography. Two looks were created to support their unique offering and appeal to the different audiences.
Scott Hayward, marketing manager of Tony Ferguson said, “Ishimodo have been critical to our success in relaunching the totally new Tony Ferguson program. Their strategic approach, strong brand focus, attention to detail and speed of execution have all been highly valued during this brand led and time critical launch. We consider ishimodo to be an extension of our team.”
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