How PR Secrets Can Make You An Expert

How PR Secrets Can Make You An Expert
SHARE
THIS



Have you ever wondered how people like Matt Barrie, Janine Allis or Carolyn Cresswell became well known?

They all used public relations tactics to raise their profile from unknown to renowned.  A new book reveals the secrets to how everyday people can transform into well recognised experts and thought leaders.

From Unknown To Expert delivers a comprehensive, step-by-step framework designed to skyrocket almost anybody into the spotlight using the ‘Unknown to Expert 5 Star System’.

Author of From Unknown To Expert, Catriona Pollard, is an expert, international speaker and media commentator in PR and social media. As the CEO of leading PR and social media agency, CP Communications, she has helped thousands of people become recognised leaders.

Catriona Pollard with her new book

Catriona Pollard with her new book

In her book, Ms Pollard shares her story about how she moved from being relatively unknown to a recognised expert. She also shares trade secrets and techniques that can help to build reputation, increase sales and enable new career opportunities.

“When you have to turn the spotlight on yourself, you actually have to go through a whole lot of self-development and questioning around why you want to do it and how to do it. The collection of all of that is in my book.”

“In the competitive business environment every day we have to deal with the fact that it’s no longer enough to simply be great at what you do. You now need to be great at telling people what you do!”

Ms Pollard believes that when people start telling their stories and sharing their expertise it is helping the people who are listening or reading it.

“The world will be a better place with more people sharing their ideas, opinions and expertise. You will be amazed with the emotional connection that you start building with people and the relationships you start developing – because you’re positively impacting their lives.”

“Through my book, I want to encourage people to take action and have the confidence and skills to step forward into the spotlight. I truly wish for the reader to achieve that moment where they realise they are recognised expert.”

From Unknown To Expert is perfect for anyone wanting to move from unknown to expert including: entrepreneurs, business owners, managers, CEOs, topic experts, coaches, consultants and anyone wanting to achieve the role of a recognised expert and thought leader in their field.

Please login with linkedin to comment

Dan and Maz Drive Radio Experiential Campaign The Insiders The Smith Family The Today Network

Latest News

Vision6 Launches First-Ever National Brand Campaign “Simply Reliable”
  • Advertising
  • Campaigns

Vision6 Launches First-Ever National Brand Campaign “Simply Reliable”

Australian owned and operated email and SMS marketing software company, Vision6, announced the launch of its first-ever national brand campaign and new brand platform “Simply Reliable”. Founded in 2001, Vision6 was one of the first email marketing software providers in Australia and has since been relied upon by thousands of Aussie businesses and organisations for […]

JCDecaux New Zealand Grows Its Team To Lead Street Furniture Tender
  • Media

JCDecaux New Zealand Grows Its Team To Lead Street Furniture Tender

Out-of-Home media company JCDecaux New Zealand has appointed business growth specialist Adam McGregor in preparation for its bid to win upcoming local government street furniture tenders across the country. With contracts for the provision of street furniture including bus shelters across New Zealand up for renewal from late 2022, they collectively represent the biggest advertising […]

ABC iview Goes Virtual With Fetch TV
  • Media

ABC iview Goes Virtual With Fetch TV

Fetch TV has announced that ABC iview will soon be available as a dedicated Virtual Playlist Channel on the Fetch platform. Virtual Playlist Channels (VPCs) were developed by Fetch to promote content discovery, and to provide a clear bridge between the traditional world of linear TV and the growing availability of on demand content via […]

Jackie Gillies Joins The Acast Creator Network
  • Media

Jackie Gillies Joins The Acast Creator Network

Jackie Gillies, businesswoman, psychic medium and cast member of The Real Housewives of Melbourne is bringing her sassy, inspirational and adventurous spirit to her new podcast Shine It Up, With Jackie Gillies, which launches today via Acast. Hosted and distributed by the creator-first podcast company Acast, the show will offer listeners inspiration and motivation to […]

Hungry Vax, Jabstar, JAB Hi-Fi: Aussie Designers Give Iconic Logos A Pro-Vax Revamp
  • Media
  • Technology

Hungry Vax, Jabstar, JAB Hi-Fi: Aussie Designers Give Iconic Logos A Pro-Vax Revamp

Crowdsourcing platforms DesignCrowd and BrandCrowd are promoting vaccination efforts in a unique way, launching a logo redesign contest among their networks of designers. The initiative saw iconic Australian brands such as Hungry Jack’s, Jetstar, JB Hi-Fi, and Bunnings undergo a redesign.  “We thought it would be fun to see some other iconic Australian brands back […]

Harper’s Bazaar Australia Appoints Jillian Davison As Editor In Chief
  • Media

Harper’s Bazaar Australia Appoints Jillian Davison As Editor In Chief

Jillian Davison has been named editor-in-chief of the recently relaunched Harper’s BAZAAR Australia. She will oversee all content, development and creative direction across the iconic magazine’s digital and brand platforms. Davison (pictured) succeeds Eugenie Kelly, who recently stepped down to pursue other opportunities. The announcement was made by Maureen Jordan, publisher of Harper’s BAZAAR Australia […]

72andSunny Unveils First Campaign For Plant-Based Drink Brand Australia’s Own
  • Advertising
  • Campaigns

72andSunny Unveils First Campaign For Plant-Based Drink Brand Australia’s Own

Freedom Foods and 72andSunny Sydney have launched the first advertising campaign for Australia’s Own range of plant-based beverages. The campaign introduces a new visual world and identity for the brand and captures the healthy, positive feeling you get when spending time in nature and when consuming Australia’s Own certified-organic, plant-based beverages. As well as featuring […]