How PR Secrets Can Make You An Expert
Have you ever wondered how people like Matt Barrie, Janine Allis or Carolyn Cresswell became well known?
They all used public relations tactics to raise their profile from unknown to renowned. A new book reveals the secrets to how everyday people can transform into well recognised experts and thought leaders.
From Unknown To Expert delivers a comprehensive, step-by-step framework designed to skyrocket almost anybody into the spotlight using the ‘Unknown to Expert 5 Star System’.
Author of From Unknown To Expert, Catriona Pollard, is an expert, international speaker and media commentator in PR and social media. As the CEO of leading PR and social media agency, CP Communications, she has helped thousands of people become recognised leaders.
Catriona Pollard with her new book
In her book, Ms Pollard shares her story about how she moved from being relatively unknown to a recognised expert. She also shares trade secrets and techniques that can help to build reputation, increase sales and enable new career opportunities.
“When you have to turn the spotlight on yourself, you actually have to go through a whole lot of self-development and questioning around why you want to do it and how to do it. The collection of all of that is in my book.”
“In the competitive business environment every day we have to deal with the fact that it’s no longer enough to simply be great at what you do. You now need to be great at telling people what you do!”
Ms Pollard believes that when people start telling their stories and sharing their expertise it is helping the people who are listening or reading it.
“The world will be a better place with more people sharing their ideas, opinions and expertise. You will be amazed with the emotional connection that you start building with people and the relationships you start developing – because you’re positively impacting their lives.”
“Through my book, I want to encourage people to take action and have the confidence and skills to step forward into the spotlight. I truly wish for the reader to achieve that moment where they realise they are recognised expert.”
From Unknown To Expert is perfect for anyone wanting to move from unknown to expert including: entrepreneurs, business owners, managers, CEOs, topic experts, coaches, consultants and anyone wanting to achieve the role of a recognised expert and thought leader in their field.
Please login with linkedin to comment
Dan and Maz Drive Radio Experiential Campaign The Insiders The Smith Family The Today NetworkLatest News
Staying On Trend: How Marketers Can Leverage Twitter’s New Trends Report
Twitter's new report aims to show marketers what's trending currently, so don't expect to see anything about mood rings.
Vision6 Launches First-Ever National Brand Campaign “Simply Reliable”
Australian owned and operated email and SMS marketing software company, Vision6, announced the launch of its first-ever national brand campaign and new brand platform “Simply Reliable”. Founded in 2001, Vision6 was one of the first email marketing software providers in Australia and has since been relied upon by thousands of Aussie businesses and organisations for […]
JCDecaux New Zealand Grows Its Team To Lead Street Furniture Tender
Out-of-Home media company JCDecaux New Zealand has appointed business growth specialist Adam McGregor in preparation for its bid to win upcoming local government street furniture tenders across the country. With contracts for the provision of street furniture including bus shelters across New Zealand up for renewal from late 2022, they collectively represent the biggest advertising […]
New Advertising, Consulting And Media Industry COVID-19 Ad Calls To Australia’s Fighting Spirit
Judging by B&T staff, the only known side effect of the vaccine is boring everyone with the news you've been vaccinated.
Queensland Health Releases “For The Love Of” Campaign Encouraging People To Get Vaccinated
Queensland Health releases pro-vax campaign. Confirms that interstate tourists can still f@ck off.
Hill+Knowlton Makes Four New Appointments, Names Amelia Tipping As MD
Hill+Knowlton makes four new appointments, and a possible fifth had you included their new ink cartridge supplier.
Hungry Jack’s Moves Into KFC’s Territory With New Fried Chicken Range
Looks like a fast food chicken war is set to erupt. As all sides concede the breakfast menu isn't worth fighting over.
Nova Nabs Ed Sheeran Exclusive With A Red Room Live Performance
Thought 2021 couldn't get any worse? Well, brace yourself on the news Ed Sheeran's got a new album coming out.
“Born For This Moment!” Phil McCann Reports On UK Petrol Crisis And, Yep, The Gags Are Writing Themselves
Know how The Simpsons have an uncanny knack of predicting popular culture? It would appear they've done it again.
ABC iview Goes Virtual With Fetch TV
Fetch TV has announced that ABC iview will soon be available as a dedicated Virtual Playlist Channel on the Fetch platform. Virtual Playlist Channels (VPCs) were developed by Fetch to promote content discovery, and to provide a clear bridge between the traditional world of linear TV and the growing availability of on demand content via […]
triple j Creates Festival-Inspired Candle To Recreate The Unmistakeable Scents Of Moshpits And Mud
triple J unveils festival scented candle! Including a dash of BO, a hint of hipster & a dubious-quality ecstasy tablet.
Nestlé And Wunderman Thompson Address The Age-Old Question Of How To Eat A KitKat In New Campaign
Have you ever dumped a partner over the way they ate a KitKat? Have you considered therapy even?
Sunday TV Wrap: Big Night Of True Crime, And Also Young Talent Time
Wasn't last night's Young Talent Time anniversary a trip down memory lane? Albeit an unpleasant trip down memory lane.
Jackie Gillies Joins The Acast Creator Network
Jackie Gillies, businesswoman, psychic medium and cast member of The Real Housewives of Melbourne is bringing her sassy, inspirational and adventurous spirit to her new podcast Shine It Up, With Jackie Gillies, which launches today via Acast. Hosted and distributed by the creator-first podcast company Acast, the show will offer listeners inspiration and motivation to […]
VMO Launches “Open For Business”, A Generous Initiative To Support Small Businesses
Here's your chance to win $1 million of free OOH ads. Thankfully, prize doesn't include flash mobs or dunking machines.
Hungry Vax, Jabstar, JAB Hi-Fi: Aussie Designers Give Iconic Logos A Pro-Vax Revamp
Crowdsourcing platforms DesignCrowd and BrandCrowd are promoting vaccination efforts in a unique way, launching a logo redesign contest among their networks of designers. The initiative saw iconic Australian brands such as Hungry Jack’s, Jetstar, JB Hi-Fi, and Bunnings undergo a redesign. “We thought it would be fun to see some other iconic Australian brands back […]
Berlei & BCNA Launch Star-Studded Breast Cancer Awareness Campaign Via Piglet Studio
Not only is this ad supporting breast cancer awareness, it's got Marcia Hines in it. It's like a funky, boobie disco.
eCommerce Is The Future: Here’s How To Seize Its Power
eCommerce is the future. Although not necessarily when purchasing a selection of cold meats for your charcuterie board.
Grill’d Introduces “Righteous Burgers” In First-Ever Brand Campaign Via The Monkeys
B&T loves a Grill’d burger & not just because they serve alcohol. Ok, yes, it's primarily because they serve alcohol.
“Absolute Chaos!” American TV Hosts Test Positive For COVID Live On Air!
B&T longs for the day when we no longer have to write COVID stories. Same with Peter Evans and Kerri-Anne stories.
James Warburton: Total TV Tells The Total Story
James Warburton pens this exclusive piece for B&T, that also happened to have exclusively appeared in the AFR & AdNews.
Melbourne Demons Versus Western Bulldogs Seven’s Biggest AFL Grand Final In Five Years
Saturday's AFL grand final was a win for the true believer, as much as it was a harrowing calamity for Bulldogs fans.
WPP Fined $26 Million For Alleged “Bribery” & “Corruption” Dating Back Eight Years
WPP fined $26 million for alleged bribery & corruption. But got off the counterfeiting & the plane hijacking charge.
Harper’s Bazaar Australia Appoints Jillian Davison As Editor In Chief
Jillian Davison has been named editor-in-chief of the recently relaunched Harper’s BAZAAR Australia. She will oversee all content, development and creative direction across the iconic magazine’s digital and brand platforms. Davison (pictured) succeeds Eugenie Kelly, who recently stepped down to pursue other opportunities. The announcement was made by Maureen Jordan, publisher of Harper’s BAZAAR Australia […]
Gourmet Traveller Unveils Finalists For The 2022 Restaurant Awards
Love overpriced and scanty portions served by snooty wait staff? The Gourmet Traveller Restaurant Awards are for you.
Spark Foundry Wins Voyages Indigenous Tourism’s Media
Spark Foundry is the HOT agency at the moment, & not just after someone left the sandwich press on causing that fire.
New Report Calls Out Australian Media & PR Agencies For Promoting Fossil Fuels
Do you own a car? Do you ever put petrol in it? Then get set to be overcome with tremendous angst & guilt reading this.
72andSunny Unveils First Campaign For Plant-Based Drink Brand Australia’s Own
Freedom Foods and 72andSunny Sydney have launched the first advertising campaign for Australia’s Own range of plant-based beverages. The campaign introduces a new visual world and identity for the brand and captures the healthy, positive feeling you get when spending time in nature and when consuming Australia’s Own certified-organic, plant-based beverages. As well as featuring […]
“I’m In A Sweet Spot!” Jessica Rowe On Her Venture Into Podcasting
B&T is chatting with the wonderful Jessica Rowe. Due to time pressures, we thought it best not to mention Eddie McGuire.
Stan Sport Confirms UEFA League Commentary, As Comic Ed Kavalee Joins The Team
Do you take your UEFA Champions League football bloody seriously? Well, you may not like this Ed Kavalee announcement.
