Brand participation agency 31st:Second has developed a shopper marketing campaign to inspire shoppers to fuel their bodies throughout the day with wholegrain-packed products from the Vita-Weat crispbread` range.

31st:Second group account director, Laura Williams said: “Understanding that Vita-Weat products are a highly planned purchase, the campaign focuses on the early stages of the shopper journey and has a range of touch points to disrupt and inspire the consumer.”

31st:Second has developed off-location in-store activations in the fresh section of the supermarket with recipe inspiration using Vita-Weat products, sampling opportunities, as well as magazine and catalogue advertisements and retail digital displays to educate shoppers of the Vita- Weat products and its nutritional benefits.

Arnott’s marketing executive, Joey Lai said: “Arnott’s is excited to be working with 31st:Second to bring the ‘Supercharge Your Day’ campaign to life in store to inform shoppers how the wholegrain-packed Vita-Weat range of crispbreads unlock energy to help keep you going. Whether it be a mid morning snack, lunch time inspiration, or getting through the 3pm slump, the entire Vita-Weat range has the solution.”

The Arnott’s ‘Supercharge Your Day’ campaign is now live across all supermarkets nationally. To view more of 31st:Second’s work, visit: www.31stsecond.com.au.