Streaming service Netflix has rolled a new black-and-red “N” logo for its mobile apps and social media accounts, much to the surprise of its users.
The company says it’s not replacing the familiar red-on-white banner logo it introduced in 2014, that logo will still remain on advertisements and show bumpers. However the new icon will be used on “product integrations in the near future”, as well as the mobile apps and company social media profiles.
Netflix has clarified some of the confusion around the icon change, a representative told The Next Web: “We are introducing a new element into our branding with an N icon. The current Netflix logo will still remain, and the icon will start to be incorporated into our mobile apps along with other product integrations in the near future. ”
This isn’t the first time this year a company has changed up its logo: In February, ride sharing app Uber refreshed its universal black and white U for a ‘bits’ and ‘atoms’ look; In May, Instagram changed its vintage camera logo for a new, minimalist yet ultra-colourful look; Last year, Google gave itself a makeover which included a YouTube video tracking the progression of its logo.
The Netflix US account has also responded to some Tweets:
@jjleedesign Nope! Just added a little flair with a new Icon. New piece of statement jewelry, if you will ;)
— Netflix US (@netflix) June 20, 2016
@NicholeDWBZ Just added another piece of pizazz to our look- our logo isn’t changing.
— Netflix US (@netflix) June 20, 2016
@J_Mendoza8 We just got a new ‘do- keeping it fresh. Our logo isn’t going anywhere, the icon is just a new piece of our overall look.
— Netflix US (@netflix) June 20, 2016
Some people have an intense attachment to the old logo:
New Netflix logo… pic.twitter.com/vT4qviBzVo
— Linda (@bangbangbruja) June 20, 2016
I like the new @netflix logo pic.twitter.com/OH1C0EFudX
— Jose del Corral (@J0se) June 20, 2016
N is for NOOOOOOOO!: Netflix just changed its logo https://t.co/6NkiaFQ5xH via @thenextweb
— Emma V Jackson (@evj) June 20, 2016
I want the old Netflix logo back. *cries uncontrollably*
— Trudy (@thetrudz) June 20, 2016
Netflix unveils new app logo: The company dropped a new logo — and it dropped the “etflix” in favor of a sim… https://t.co/KyY3vxiRjd
— leyon (@Larridrizzy) June 20, 2016
Very confusing.
Netflix launched a new “icon” that is not a new logo, just an icon, not a new mark, just icon??? pic.twitter.com/4NvY4lVrAl
— Jonathan Shariat (@DesignUXUI) June 20, 2016
Uh oh, just as the Instagram brand rage has faded Netflix has gone and changed its icon. pic.twitter.com/6m29lwiv21
— Keith Kennedy (@keithdkennedy) June 20, 2016
Some Netflix users were excited by the change:
I dig. https://t.co/zaqTnGkjiF
— Zach Kahn (@zkahn94) June 20, 2016
Not to shabby. New logo for #netflix https://t.co/kUIGbGC3If
— Tony Busko (@TonyBusko) June 20, 2016
