B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Federal Election
  • AFL
  • Pinterest
  • AI
  • News Corp
  • NRL
  • Cairns Hatchlings
  • Married At First Sight
  • Channel 10
  • oOh!Media
  • Thinkerbell
  • WPP
  • Anthony Albanese
  • ARN
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: Netflix Revamps Its Logo To Mixed Reviews
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Technology > Netflix Revamps Its Logo To Mixed Reviews
Technology

Netflix Revamps Its Logo To Mixed Reviews

Erin M Doyle
Published on: 21st June 2016 at 10:00 AM
Erin M Doyle
Share
4 Min Read
Netflix
SHARE

Streaming service Netflix has rolled a new black-and-red “N” logo for its mobile apps and social media accounts, much to the surprise of its users.

The company says it’s not replacing the familiar red-on-white banner logo it introduced in 2014, that logo will still remain on advertisements and show bumpers. However the new icon will be used on “product integrations in the near future”, as well as the mobile apps and company social media profiles.

Netflix has clarified some of the confusion around the icon change, a representative told The Next Web: “We are introducing a new element into our branding with an N icon. The current Netflix logo will still remain, and the icon will start to be incorporated into our mobile apps along with other product integrations in the near future. ”

This isn’t the first time this year a company has changed up its logo: In February, ride sharing app Uber refreshed its universal black and white U for a ‘bits’ and ‘atoms’ look; In May, Instagram changed its vintage camera logo for a new, minimalist yet ultra-colourful look; Last year, Google gave itself a makeover which included a YouTube video tracking the progression of its logo.

The Netflix US account has also responded to some Tweets:

@jjleedesign Nope! Just added a little flair with a new Icon. New piece of statement jewelry, if you will ;)

— Netflix US (@netflix) June 20, 2016

@NicholeDWBZ Just added another piece of pizazz to our look- our logo isn’t changing.

— Netflix US (@netflix) June 20, 2016

@J_Mendoza8 We just got a new ‘do- keeping it fresh. Our logo isn’t going anywhere, the icon is just a new piece of our overall look.

— Netflix US (@netflix) June 20, 2016

Some people have an intense attachment to the old logo:

New Netflix logo… pic.twitter.com/vT4qviBzVo

— Linda (@bangbangbruja) June 20, 2016

I like the new @netflix logo pic.twitter.com/OH1C0EFudX

— Jose del Corral (@J0se) June 20, 2016

N is for NOOOOOOOO!: Netflix just changed its logo https://t.co/6NkiaFQ5xH via @thenextweb

— Emma V Jackson (@evj) June 20, 2016

I want the old Netflix logo back. *cries uncontrollably*

— Trudy (@thetrudz) June 20, 2016

Netflix unveils new app logo: The company dropped a new logo — and it dropped the “etflix” in favor of a sim… https://t.co/KyY3vxiRjd

— leyon (@Larridrizzy) June 20, 2016

Very confusing.

Netflix launched a new “icon” that is not a new logo, just an icon, not a new mark, just icon??? pic.twitter.com/4NvY4lVrAl

— Jonathan Shariat (@DesignUXUI) June 20, 2016

Uh oh, just as the Instagram brand rage has faded Netflix has gone and changed its icon. pic.twitter.com/6m29lwiv21

— Keith Kennedy (@keithdkennedy) June 20, 2016

Some Netflix users were excited by the change:

I dig. https://t.co/zaqTnGkjiF

— Zach Kahn (@zkahn94) June 20, 2016

Not to shabby. New logo for #netflix https://t.co/kUIGbGC3If

— Tony Busko (@TonyBusko) June 20, 2016

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: Bloke, einsights
Share
Erin M Doyle
By Erin M Doyle
Follow:
Erin Doyle is an experienced digital marketing specialist and comms expert.

Latest News

Polestar Hands The Keys To Manifest As Agency Of Record
22/05/2025
UM Taps M+C Saatchi Group’s Lisa McMillan To Lead Federal Government Account
22/05/2025
StackAdapt Expands Partnership With Samba TV To Power Smarter CTV & Digital Advertising In Australia
22/05/2025
Meta Condemned As Ad For Wedding Suits Appears On Child Exploitation Video
22/05/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?