B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Cannes Lions
  • State of Origin
  • WPP
  • NRL
  • AFL
  • B&T Women in Media
  • Pinterest
  • Thinkerbell
  • imaa
  • Anthony Albanese
  • Spotlight on Sponsors
  • Meta
  • EssenceMediaCom
  • Foxtel
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: Netflix Hopes To Nab One Million Subscribers
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Media > Netflix Hopes To Nab One Million Subscribers
Media

Netflix Hopes To Nab One Million Subscribers

Emma Mackenzie
Published on: 1st June 2015 at 9:27 AM
Emma Mackenzie
Share
2 Min Read
SHARE

In the continuous waging war among the numerous streaming video on demand services (SVOD) in Australia, streaming giant Netflix is reportedly expecting to sign up more than one million subscribers.

Per reports in News Corp publications, if Netflix were to find itself with that number of subscribers it would give the streaming service more than half the percentage of SVOD audiences in the local market.

Netflix only launched in Australia in March this year, and yet it has already surpassed the subscriber numbers of three other SVOD players in the streaming arena, Quickflix, Foxtels’ Presto and Nine and Fairfax’s joint venture Stan.

The expectations come from British research firm Futuresource Consulting, with The Australian reporting Stan is coming in second with 200,000 subscribers, Presto third and Quickflix fourth.

It didn’t take long for Netflix to take the lead since launching, with figures from research company Experian Hitwise leaked early May suggesting Netflix received more than 800,000 unique visitors a day, whereas the other two both averaged around 50,000 visitors a day.

Only time will tell how many subscribers and percentage of the market Netflix will take, however in April this year Authentic Entertainment suggested one in five Aussies are intending to sign up to Netflix.

In the battle for audiences, each SVOD service has teamed up with a number of other brands, many telco giants, to offer free trials.

And in an interesting move, Presto and Quickflix recently teamed up, with Quickflix becoming a reseller of Presto content.

The move means Quickflix will provide Presto movies and shows to its subscriber base, with Presto able to now utilise the platforms Quickflix supports such as Xbox One, Playstation 4 and a number of smart TVs.

 

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: Advertising Standards Bureau, AMAA, ambulance, Bloke, Copyright Agency, James Zipeure, Peugeot 308, Uber
Share
Emma Mackenzie
By Emma Mackenzie
Follow:
Emma Mackenzie was a reporter at B&T from 2015 - 2016.

Latest News

Cindy Rose Appointed WPP CEO
10/07/2025
Dame Lisa Carrington.
Zespri Teams Up With World Champion Kayaker Dame Lisa Carrington In Global Partnership
10/07/2025
Agency Scorecard: EssenceMediacom
10/07/2025
Agency Scorecard: It’s Friday
10/07/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?