B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Cannes Lions
  • WPP
  • State of Origin
  • NRL
  • B&T Women in Media
  • Thinkerbell
  • imaa
  • Pinterest
  • AFL
  • Agency Scorecards
  • Anthony Albanese
  • The Growth Distillery
  • AI
  • Spotlight on Sponsors
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: Myer Partners With Bauer Media as Headline Sponsor of Runway Weekend
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Media > Myer Partners With Bauer Media as Headline Sponsor of Runway Weekend
Media

Myer Partners With Bauer Media as Headline Sponsor of Runway Weekend

Tim Addington
Published on: 6th June 2016 at 1:04 PM
Tim Addington
Share
2 Min Read
SHARE

Bauer Media has announced Myer as the headline sponsor of Runway Weekend 2016, Australia’s biggest celebration of fashion and beauty being held in Sydney on 26-27 August.

The two-day ultimate fashion and beauty extravaganza takes place in Pitt St Mall and Westfield Sydney, in partnership with Westfield Brandspace, with activations from Bauer Media brands COSMOPOLITAN, ELLE, andThe Australian Women’s Weekly. There will also be runway shows every 30 minutes featuring Australia’s top designers, insider workshops, free beauty makeovers and the opportunity to meet the fashion industry’s biggest experts throughout the Pitt St precinct.

Myer will leverage Bauer’s portfolio of leading women’s brands during Runway Weekend to showcase the latest season’s collections by connecting directly with the highly engaged audience.

Daniel Bracken, Myer chief merchandise and customer officer, deputy CEO said partnering with Bauer Media for Runway Weekend is a perfect fit. “Myer is excited to be the new principal partner of Runway Weekend for 2016. Our focus is on delivering wonderful experiences that combine wanted brands with the theatre of shopping that we know our customers love. Runway Weekend is the ultimate fashion and beauty customer experience with free Myer runway shows, interactive pop-up activations and installations. The event brings to life Australia’s most loved fashion and lifestyle magazine brands in an exciting showcase of new season Myer designer collections and contemporary brands to inspire our customers.”

Simon Davies, director of media solutions at Bauer Media added: “Last year’s Runway Weekend was a huge success with thousands of people attending over the two days, and in 2016 it promises to be even bigger. Connecting brands to our audience is what Bauer does best, whether that be through magazines, digital or live experiences and we’re thrilled that Myer are partnering with us for this year’s festival of fashion and beauty.”

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: The Digital Content Guide
Share
Tim Addington
By Tim Addington
Follow:
Tim Addington is a communications professional with decades of experience in journalism and public relations across leading newspapers, magazines, and agencies in the UK, Middle East, and Australia. He is the founder and Director of TAG PR. Tim's extensive career includes serving as the head of Publishers Australia and Communications Director at independent Sydney advertising agency The Works. Tim was the Associate Publisher and Editor of B&T from 2007 to 2012. Prior to his time in Australia, he worked as the launch News Editor and then Editor of Campaign Middle East. He began his career at London’s largest news press agency before moving on to UK national daily newspapers. Tim is also an active participant in the industry, regularly moderating at conferences and serving as a judge for the CommsCon, Mumbrella, and B&T Awards.

Latest News

The Pistol team photo.
Agency Scorecard: The Pistol
17/07/2025
Agency Scorecard: Mediahub
17/07/2025
Guzman y Gomez’s Steven Marks: Marketing Is Revenue
17/07/2025
Telstra’s Anna Jackson: Creativity Is Fragile In Nature
17/07/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?