MTV Takes Flight With Flight Centre In New Brand Campaign

MTV Takes Flight With Flight Centre In New Brand Campaign
SHARE
THIS



MTV has teamed up with Flight Centre to create #openmyworld, a bespoke digital destination designed as a part of Flight Centre’s Early Bird Campaign.

The aim of #openmyworld is to create ‘FOMO’ (fear of missing out) for young travellers, by utilising the powers of social media influencers, and offering a stimulating viewing experience housed on the MTV website.

The campaign features 2014 Big Brother contestants and social media influencers Jake Richardson (76.1k Instagram followers) and Lisa Clark (96.2k Instagram followers). MTV produced content in Croatia, Paris and Rome utilising Flight Centre’s touring companies Top Deck, Busabout and Contiki Tours. The second video titled Jake Richardson & Lisa Clark Create Fomo in Paris, launched on the website today and can be viewed here.

Jake and Lisa promoted their journey via daily social posts to their thousands of fans, to motivate their audience to book a European holiday and create hype and awareness around the three month Early Bird Flight Centre campaign. Thirty second spots have also been placed on air across MTV, MTV Music and MTV Dance, and staggered European articles have been published online to further inspire the audience and drive additional traffic to the page.

The first video titled ‘This seriously hot couple partying in Croatia will make you pass out from FOMO’ can currently be viewed here.

The campaign has come as a result of the year-on-year increase for mtv.com.au in both page views, which are up by 343 per cent, and unique visitors which are up 293 per cent.in creating innovative programming for young people.  MTV reflects and creates pop culture with its award-winning content built around compelling storytelling, music discovery and activism across TV, online and mobile.  Outside of the United States, MTV is part of Viacom International Media Networks, a division of Viacom Inc. (NASDAQ: VIAB, VIA), one of the world’s leading creators of programming and content across all platforms.

Please login with linkedin to comment

Advertising Revenues Native

Latest News

72andSunny Unveils First Campaign For Plant-Based Drink Brand Australia’s Own
  • Advertising
  • Campaigns

72andSunny Unveils First Campaign For Plant-Based Drink Brand Australia’s Own

Freedom Foods and 72andSunny Sydney have launched the first advertising campaign for Australia’s Own range of plant-based beverages. The campaign introduces a new visual world and identity for the brand and captures the healthy, positive feeling you get when spending time in nature and when consuming Australia’s Own certified-organic, plant-based beverages. As well as featuring […]

Are You Paying Too Much In Search Marketing?
  • Partner Content

Are You Paying Too Much In Search Marketing?

Are you paying too much for search marketing? Discover the awful truth here. Or, alternatively, look at the invoice.

Partner Content

by B&T Magazine

B&T Magazine
Nine APAC Finalists In One Club’s Young Guns 19 Competition
  • Advertising

Nine APAC Finalists In One Club’s Young Guns 19 Competition

Nine creatives from APAC are among the 94 finalists from 27 countries in The One Club for Creativity’s prestigious Young Guns 19 competition, celebrating international creative professionals age 30 or younger. The finalists from APAC are: Hiu Ching Kung, graphic designer, Hong Kong Lam Ieong Kun, graphic designer, illustrator, indego design, Macau Raxenne Maniquiz, graphic designer, illustrator, Santa Maria (Philippines) Kiyotaka […]

Adflow’s Regional OOH Coverage Expands By 60%
  • Media

Adflow’s Regional OOH Coverage Expands By 60%

OOH transit company Adflow has announced the success of the first phase of its regional expansion program. Adflow’s regional footprint has increased by 60 per cent to now include 65 regional locations. With 9.1 million people living regionally in Australia (growth of 1.1 per cent experienced in the 19/20 Financial year) and most regional centres […]

Freshworks Starts Trading On Nasdaq, Valued at $13.7 Billion
  • Technology

Freshworks Starts Trading On Nasdaq, Valued at $13.7 Billion

Freshworks, a leading software company, has started trading on the Nasdaq Global Select Market, marking an important milestone for the company. The company priced its IPO at US$36 per share (AU$49.76), raising about US$1 billion (AU$1.4B), resulting in a total market capitalisation of AU$13.7 billion  (US$10B). Freshworks, which was founded in India, has strong roots […]

SLIK Announces Four New Key Hires
  • Marketing
  • Media

SLIK Announces Four New Key Hires

Independent creative agency, SLIK, has made significant changes to its full service creative offering with four hires across management, creative and production.

How Retailers Can Maximise Their Results This Sales Season
  • Marketing
  • Technology

How Retailers Can Maximise Their Results This Sales Season

Black Friday Cyber Monday (BFCM) is the biggest player in the holiday shopping game and Google’s most recent research suggests consumer interest for the peak sales season starts much earlier than retailers may realise. The pandemic has fundamentally changed buyer behaviour over peak sales season, with Google suggesting that global consumer interest in Black Friday […]