Ad agency The Reactor enlisted its latest press release writing ability to one of its client’s Mr. Men characters, Mr. Slow to deliver the release revealing the new Mr. Models website: an international modeling agency for Mr. Men and Little Miss characters seeking brand representation work.
“Yup. In hindsight asking Mr. Slow was a bit silly,” lamented creative director, Nick Brown. “By the same token we didn’t want to just rush something small out. And I was too busy to do it myself.”
“Not clever. Not clever at all,” echoed a grumpy Phil Childs. “In fact, it was a lot of nonsense really. When you do good, strong bits of work that tickle people’s funny bones like this, you want to be noisy, not quiet.”
Brown continued: “I’m not greedy or fussy, but I don’t think it’s a tall order to expect a bit of punctuality. I mean, I’m not asking for the impossible. Nobody is perfect, but a messy muddle like this, even a small one, is not cool.
“Still, our brave client is happy and that’s all we worry about.”