A year since its emergence into the market, MKTG Australia has unveiled an evolved brand proposition – ‘Making the Moment, Mean More’ – that aims to offer a unique communication and engagement platform for brands and sport and entertainment partners across Australia.
Marrying the expertise in the sports, entertainment, retail and activations spaces, with the business’ exclusive rights to stadium assets and technology, the MKTG offering aims to capture and capitalise on the energy, passion and excitement that surrounds brands and sport.
Matt Connell, national managing director of MKTG Australia, said the offering is unique for brands looking to create a deeper connection with their consumers.
“We have a rich heritage and pedigree when it comes to sport, entertainment, brand and retail activations,” he said.
“By combining these offers to deliver maximum ROI for brands and value to fans, we have an incredibly unique proposition.
“Doing things you enjoy – watching live sport or experiencing something rewarding and memorable – these are the moments people live for. We are about maximising these moments and making them mean more for brands, fans, and consumers.”
The announcement comes a week ahead of the Ministry of Sports Marketing conference, of which MKTG is the presenting partner. MKTG will be delivering the digital stream, providing insights into the latest opportunities and trends in digital marketing.
Keynote speaker at the event will be Charlie Wylie, managing partner of sports and entertainment at MKTG UK, who will share his perspective and experience on how the company values brand ROI from sports sponsorship, as well as how brands can demonstrate the business value of sponsorship.